TikTok Ads Burn Out Fast. Build a Creative Engine That Keeps Winning.
TikTok ads fatigue fast. Learn how to build a creative engine that keeps campaigns fresh, improves performance, and drives better results.
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Posts by
Akvile DeFazio
100 articles published on the AKvertise blog.
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Events
· 3 min read
Join Us at HeroConf San Diego: Social Ad AKademy's First Click Meetup
Join Social Ad AKademy's First Click Meetup at HeroConf San Diego for coffee, networking, and community before the conference begins.
Advertising
· 8 min read
Navigating Meta's AI Features: What to Enable, What to Disable, and Why It Still Comes Down to You
Meta's AI features are evolving fast. Learn what to enable, disable, and how to make smarter advertising decisions while staying in control.
Advertising
· 2 min read
Social Ad AKademy: Helping Paid Social Advertisers Grow Through Community
Social Ad AKademy is a community for paid social advertisers, where they can get expert support to level up their skills.
Advertising
· 3 min read
Retention Is the New Acquisition: How to Build Loyalty with Paid Social
Discover retention strategies and learn how to use paid social to build customer loyalty, boost repeat purchases, and drive sustainable growth.
Advertising
· 2 min read
Meaningful Metrics: Why CAC, MER, and LTV Belong at the Same Table
Learn how to use CAC, MER, and LTV together to make smarter advertising decisions. Metrics matter, but only when viewed in the right context.
Advertising
· 2 min read
Shop Our Powerful New Digital Tools for Social Media Marketers & Advertisers
Discover our collection of digital tools for social media marketers and advertisers—budget calculators, templates, content ideas, and more.
Advertising
· 6 min read
How to Use Identifiers with AI to Enhance Ad Copy and Creative Assets
Discover how to leverage AI and audience identifiers to craft compelling ad copy and creatives that resonates.
Advertising
· 6 min read
AI Tools to Improve your Meta Ads Performance
Discover AI tools to help improve the effectiveness of your Meta Ads campaigns and increase account management efficiency.
Events
· 2 min read
Join Us at BrightonSEO in San Diego, Nov. 9-10, 2023
Join us at the BrightonSEO 2023 conference in San Diego to learn from some of the leading experts in digital advertising and marketing.
Advertising
· 2 min read
Introducing: Our New Advertising Budget Pacing Calculator
Calculate your spend pacing and how much to adjust in order to stay on budget with our advertising budget pacing calculator.
Advertising
· 5 min read
How Quora Ads Can Enhance Your Advertising Strategy
An introduction to Quora Ads and how utilizing the platform to advertise can assist in reaching your business goals.
Advertising
· 5 min read
How to Create Successful TikTok Ads In 2023
Create successful TikTok Ads by planning ahead, using creative tactics, and understanding of how to leverage the platform for your business.
Advertising
· 5 min read
How To Take Advantage Of Meta Advantage+ Shopping Campaigns
What are Meta Advantage+ Shopping Campaigns (ASC) and how to use them to scale your ecommerce and DTC sales.
Business
· 5 min read
Celebrating 8 Years of AKvertise
We celebrate 8 years since AKvertise went into business. Learn more about the challenges and the accomplishments we are remembering today.
Advertising
· 3 min read
AKvertise Now Offering Hulu Ads Account Management Services
Social media advertising agency, AKvertise is now offering Hulu Ads advertising account management services to brands.
Advertising
· 16 min read
The Ultimate Glossary of Social Media Advertising Acronyms
A comprehensive list of social media advertising acronyms to know and understand as they relate to tactics, metrics, and more.
Advertising
· 6 min read
Q5 Facebook Advertising Tactics To Successfully Wrap The Year
Q5 Facebook advertising tools and tactics to conclude the year on a winning note.
Advertising
· 5 min read
Facebook Ads New Call-Outs Feature: What It Is and How To Use It
Learn about Facebook Ads new Call-Outs feature, what it is, how to use them to increase your sales, and how to see if they're working.
Business
· 6 min read
Celebrating 7 Years of AKvertise
Today marks seven years since AKvertise went into business. Learn more about the challenges and the wins we are celebrating today.
Advertising
· 5 min read
How to Advertise on Instagram with IGTV Ads
Instagram IGTV ad placements quietly launched for awareness, reach, and video views campaigns. Learn more about this new video ad placement.
Events
· 2 min read
Join Us at American Gem Society's Confluence 2021
If you work in the jewelry industry, you won't want to miss the upcoming virtual Confluence conference organized by the American Gem Society. Their…
Advertising
· 8 min read
Facebook Custom Audiences: The Ultimate Guide to building Custom Audience Lists for Facebook and Instagram Ads
Custom Audiences give advertisers an opportunity to expand their reach across Facebook’s network by targeting existing customer & lead lists.
Advertising
· 7 min read
Facebook Ad Cost and Bid Controls: What they are and how to use them effectively
By leveraging sophisticated machine learning technology, Facebook’s ad cost and bid controls optimize ad spend based on campaign objectives.
Advertising
· 6 min read
Let’s get creative: A guide to producing creative assets for Facebook and Instagram ads at minimal cost
Don’t have to have creative assets for your Facebook and Instagram Ads? Learn how to build impactful ads using free and inexpensive tools.
Events
· 2 min read
Join Us at the Paid Search Association Virtual Conference 2021
AKvertise President, Akvile DeFazio set to speak about Facebook and Instagram Ads at the PSAC virtual conference, February 17, 2021.
Advertising
· 12 min read
Meta Ads: Steps to take before you start your first campaign
Facebook’s ad platform offers brands a number of opportunities to grow their business. We’ve put together this guide to help you get started.
Advertising
· 4 min read
The Impact of the iOS 14 Update on Facebook Ads & How To Prepare
Learn more about the forthcoming iOS 14 update, how it will impact advertisers working with Facebook Ads, and how you can prepare.
Events
· 1 min read
Join Us at the SEJ eSummit Virtual Conference 2021
AKvertise President, Akvile DeFazio set to speak about Facebook and Instagram Ads at the SEJ eSummit virtual conference, January 12, 2021.
Business
· 6 min read
Celebrating 6 Years of AKvertise
October 28, 2020 marks six years since AKvertise went into business. Learn more about the challenges and the wins we are celebrating today.
Advertising
· 8 min read
A Facebook Dynamic Ads Primer: When to use them and how to setup campaigns
For ecommerce brands with more than ten products, Facebook Dynamic Ads offer a powerful advertising tool that can quickly drive sales.
Events
· 2 min read
Join Us at the Pubcon Pro 2020 Virtual Advanced PPC Workshop
Looking to improve your paid search & paid social campaigns? Join us as we co-hose at the Pubcon Pro 2020 virtual advanced PPC workshop.
Advertising
· 5 min read
The Top 5 Takeaways from LinkedIn’s Ad Targeting Guide
The newly updated “How LinkedIn Targeting Works” guide offers B2B marketers advertising best practices. Here are our top five takeaways.
Advertising
· 6 min read
Instagram Stories Ads: How to build an audience and grow your business using Instagram’s popular ad unit
Since launching more than three years ago, Instagram Stories Ads have continued to drive engagement for advertisers across the platform.
Advertising
· 7 min read
How to maximize your Facebook and Instagram campaigns this holiday season
More people will shop online during the holidays, with Salesforce predicting 30% of global holiday sales to happen via digital channels.
Advertising
· 4 min read
How to set up Click-to-Call ads for Facebook Reach AND Website Traffic Objective campaigns
While Click-to-Call ads have been available via Reach campaigns, advertisers can now use them in Website Traffic Objective campaigns as well.
Podcast
· 5 min read
How realtors can win more leads with Facebook ads: It’s all about the customer journey
AKvertise President Akvile DeFazio joined HomeLight’s “The Walkthrough” podcast to share tips on finding and converting real estate leads.
Advertising
· 7 min read
Facebook gives SMBs hit hardest by the pandemic new ways to connect with customers
More than 25% of 30,000 global small businesses surveyed by Facebook reported that they had closed between January and May.
Advertising
· 6 min read
The 2020 Back to School shopping season brings new opportunities – and challenges – for advertisers
Combined back-to-school sales for K-12 and college will surpass the $100 billion mark for the first time ever, according to the National Retail Federation.
Business
· 2 min read
AKvertise Named US Social Media Awards 2020 Winner for Best Small Agency
California based social media advertising agency, AKvertise, wins Best Small Agency award during the 2020 US Social Media Awards ceremony.
Advertising
· 6 min read
Facebook Launches Limited Data Use Compliance Feature as CCPA Enforcement Goes into Effect
Starting July 1, businesses that fail to comply with CCPA data regulations could be penalized, leaving non-compliant Facebook advertisers open to litigation.
Business
· 1 min read
AKvertise President, Akvile DeFazio Named in PPC Hero Top 25 Most Influential PPC Experts [2020]
AKvertise President, Akvile DeFazio has been named among the PPC Hero Top 25 Most Influential PPC Experts of 2020, for the second consecutive year…
Advertising
· 4 min read
Manage Your Contacts with the New Facebook Leads Center
Learn more about Facebook's new built-in CRM and how to manage and organize your business contacts using Facebook's Lead Center.
Business
· 1 min read
AKvertise President, Akvile DeFazio Named PPC Hero Top 50 Most Influential PPC Experts [2020]
For the second consecutive year, AKvertise President, Akvile DeFazio was named in PPC Hero's annual list of Top 50 Most Influential PPC Experts.
Events
· 1 min read
Learn How to Leverage Creative Tactics to Elevate Your Facebook Ads ROAS at SearchHOU
Learn how to leverage creative tactics to elevate your Facebook Ads ROAS with speaker Akvile DeFazio, online at SearchHOU on May 20, 2020.
Advertising
· 5 min read
CCPA is in full effect and Facebook Ad Campaigns are feeling it
Have you noticed a decline in spend for Facebook remarketing campaigns targeting California? Learn about the CCPA law and how to help campaign performance.
Advertising
· 7 min read
Facebook Ads Learning Phase: What is it? How does it work? And, how will it impact your campaigns?
What is the Facebook Ads Learning Phase? Learn exactly what it is, how it works, and how it will impact your Facebook advertising campaigns.
Events
· 1 min read
Catch Us If You Can! Attend the Facebook Ads Algo Chasing Session at Pubcon Florida 2020
Join us at Pubcon Florida 2020, March 26 where AKvertise President, Akvile DeFazio will present during the "Facebook Ads - Algo Chasing" session.
Events
· 2 min read
Learn Creative Tactics to Elevate Your Paid Social ROI at SEMpdx Engage 2020
Join us at the SEMpdx Engage conference, March 12-13, 2020 in Portland, Oregon where we will present on "Creative Tactics to Elevate Your Paid Social ROI".
Events
· 2 min read
AKvertise Shortlisted for the US Social Media Communications Awards 2020
AKvertise has been shortlisted for four awards in the upcoming US Social Media Communications Awards show in Miami, March 25, 2020.
Events
· 2 min read
We're Speaking! Join Us at Social Media Online Summit 2020
Looking for new ways to reach customers and drive revenue using Instagram Ads? Learn how during our session at Social Media Online Summit 2020.
Events
· 2 min read
Join Us at the 2020 US Social Media Awards During Pubcon Florida
As part of the judging panel, we invite you to join us at the inaugural US Social Media Awards during Pubcon Florida 2020. Learn more and enter today.
Business
· 4 min read
AKvertise Now Offering Agency Parental Coverage
Temporary maternity and paternity leave coverage services for advertising agencies and freelancers. Learn how we can help your business and your clients.
Events
· 1 min read
Join Us As We Host #VCBuzz Twitter Chat: November 26
Looking to learn more about Facebook audience targeting, tactics, and tools? Join us on Twitter as our President, Akvile DeFazio guest hosts Viral…
Business
· 5 min read
Celebrating 5 Years of AKvertise
And just like that, it has been five years since we took the leap. While they (who exactly are they?) do say it takes a village to raise a child and…
Events
· 1 min read
Boost Your Brand and Bottom Line with Instagram Ads at Hero Conf Philadelphia 2019
Boost your brand and bottom line with Instagram Ads! Learn how, as our President, Akvile DeFazio takes the stage at Hero Conf Philadelphia this April.
Advertising
· 2 min read
Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]
Join our free webinar to learn how you can tap into unexpected social media channels with video ads and utilize them to reach your goals.
Events
· 1 min read
Learn Social Media Advertising Tactics at Pubcon Florida 2019
Level up your social media advertising efforts. Learn how by joining us at Pubcon Florida, March 5-7, 2019 as AKvertise president Akvile DeFazio presents.
Advertising
· 2 min read
[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!
Introducing The Small Business Guide to Facebook Ads, a new eBook from marketer and advertiser Akvile DeFazio of AKvertise. This eBook, now available for purchase on Amazon, will teach you or your entrepreneurial colleagues how to set up and use Facebook Ads.
Advertising
· 3 min read
3 Cyber Monday Social Media Ads To Imitate
For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month.
Advertising
· 3 min read
Should You Be Running Ads on Snapchat?
Depending on your advertising goals and target audience demographics, Snapchat ads might be a smart choice for you.
Events
· 1 min read
[Event] Women Who Mean Business Conference and Panel Luncheon
AKvertise President Akvile DeFazio will be leading a workshop at the Women Who Mean Business Conference and Panel Luncheon in Paso Robles, California on November 30th.
Events
· 1 min read
[Event] Save the Date: Advanced Search Summit 2019
AKvertise is proud to sponsor the 2019 Advanced Search Summit! This event is a can’t-miss conference for advanced marketers who work in paid search, paid social, content and SEO.
Events
· 1 min read
[Event] Don't Miss Keynote Speaker Akvile DeFazio at Swivel Marketing Conference
AKvertise President Akvile DeFazio will be a keynote speaker at the Swivel Marketing Conference, showing marketers how to use Instagram and Facebook video advertising to accomplish business goals.
Events
· 1 min read
[Event] Wake Up Paso to Feature Akvile DeFazio
AKvertise President Akvile DeFazio will be speaking about Facebook Ads at Wake Up Paso in Paso Robles, California on August 29, 2018.
Marketing
· 3 min read
4 Brands You Wouldn’t Expect to See On Pinterest (But Are)
Check out these surprising brands and companies who are on Pinterest and creating unique online experiences for their customers.
Events
· 1 min read
[Event] Akvile DeFazio to Speak at HeroConf 2018 in London
AKvertise President Akvile DeFazio will present at paid search and paid social conference HeroConf in London this October.
Advertising
· 5 min read
How to Use Pinterest to Promote Your Event
Pinterest is a powerful tool for event promotion and connecting with current and potential attendees.
Events
· 1 min read
[Event] Akvile DeFazio to Speak On Facebook Advertising at Paid Traffic Conference 2018
AKvertise President and Social Media Advertising Specialist Akvile DeFazio will be speaking at the virtual Paid Traffic Conference, taking place online from Wednesday June 13 - Saturday June 16, 2018. In her session, she’ll give a 30,000 foot view of Facebook Ads, how they work and what common mistakes to avoid.
Advertising
· 4 min read
For the #1 Dad: Facebook Advertising Targeted Audiences for Father’s Day
If you’re considering creating an advertising campaign using Meta Ads for Father's Day, here are some audiences to target.
Interviews
· 1 min read
AKvertise Featured in Bing Ads Success Stories
Search and social advertising company AKvertise has been highlighted on the Bing Ads website as a Success Story. Read more about their business story and learn about a few client case studies where Bing powered positive results.
Advertising
· 4 min read
Memorial Day 2018 Guide to Organic and Paid Advertising Content
Memorial Day provides a very interesting springboard for marketers to utilize and connect, and could show great ROI depending on your strategy. Learn how you can offer related content or campaigns that your customers will respond to and will humanize your brand.
Advertising
· 3 min read
What Is the Facebook Pixel? (And Why You Need It)
Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with…
Events
· 1 min read
Learn How to Set Your Metrics In Motion with Facebook Video Ads at SLC|SEM
Looking to improve your campaign performance? Join us April 18 at SLC|SEM as AKvertise President, Akvile DeFazio shares how to effectively and affordably create and utilize video in your Facebook campaigns to increase engagements, visibility, traffic, and conversions.
Events
· 3 min read
Advanced Search Summit Napa: Conference Recap 2018
Unable to attend Advanced Search Summit in Napa? Here are some interesting tips, facts, statistics, and quotes the AKvertise team learned at the search marketing conference.
Events
· 2 min read
A Perfect Pairing in Napa: Advanced Search Summit
Advanced Search Summit is taking place March 22-23 in Napa Valley. Join the AKvertise team as we sponsor and attend the conference to enjoy two days of advanced level SEO, PPC, paid social, and content marketing education, invaluable networking, and delectable wine tasting.
Interviews
· 1 min read
A Day In The Life Podcast: Changing Paths for Growth with Akvile DeFazio
Want a glimpse into who we are as a company? It all starts with our President, Akvile DeFazio. Hear her story on Mikhail Alfon's "A Day In The Life…
Interviews
· 1 min read
What Makes a Great Facebook Video Ad - AdStage Podcast with Akvile DeFazio
We had a great time speaking with JD Prater, Head of Customer Acquisition and Growth Marketing at AdStage on the latest episode of The PPC Show…
Advertising
· 2 min read
Facebook Ads: How To Make It Work For Your Business [Templeton Women In Business Event]
Join us at the Templeton Women In Business event, January 9, 2018 to learn how to utilize Facebook Ads to reach your small business goals.
Advertising
· 2 min read
Learn How To Create and Utilize Video for Success with Facebook Ads at Digital Olympus
Learn how to create and utilize video for success using Facebook Ads from AKvertise Founder, Akvile DeFazio at the Digital Olympus marketing conference.
Events
· 5 min read
Pubcon Las Vegas: Conference Recap 2017
Our team attended the Pubcon search marketing conference in Las Vegas November 6-9, 2017. Here's our show recap and key takeaways.
Business
· 5 min read
AKvertise: Social Media Advertising Agency - 3 Years In
As we celebrate three years in business, we reflect on the challenges and the successes we experienced this year and what we look forward to in the next.
Events
· 5 min read
DFWSEM: State of Search 2017 - Conference Recap
Key takeaways, interesting facts, and themes across sessions that took place at DFWSEM's State of Search conference in Dallas, Texas, October 9-10, 2017.
Advertising
· 6 min read
Facebook Ads Strategies for Wineries: Reaching Your Target Audience
Reach your target audience with Facebook Ads by using custom, interest, and behavior based audiences to drive engagement, traffic, and sales to your winery.
Advertising
· 5 min read
Facebook Video Ads for Small Business
Learn how to easily and affordably create video content for your small business using Facebook video ads to increase engagement, visibility, and sales.
Advertising
· 2 min read
Facebook Event Interaction Custom Audiences Now Available
Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those…
Certification
· 1 min read
Degreed: Social Media Marketing Certification
We are thrilled to announce that we've completed the Degreed social media marketing skill certification course and earned our expert certification.
Advertising
· 5 min read
Facebook and Instagram Ads: Wish List
In this month's edition of Facebook and Instagram Ads Wish List, we discuss engagement ads, call extensions, and call to action buttons.
Business
· 5 min read
Freelancing: 2 Years In
In what seems like a blink of an eye, another year has flown by. Reminiscing lessons, challenges, and successes during the last two years of freelancing.
Life
· 11 min read
How My #FirstSevenJobs Impacted My Career
Every job experience we have leaves an imprint on who we become and the work we do. Learn more about my first seven jobs and how they impacted my career.
Marketing
· 1 min read
Bing Ads Accreditation
Bing Ads accreditation accomplished by Akvile Harlow.
Marketing
· 6 min read
How To Volunteer Your Skills
Interested in being a volunteer? Learn how to give back by lending a hand or your skills.
Marketing
· 9 min read
Freelancing: My First Year
My first year as a freelancing consultant.
Marketing
· 2 min read
Facebook Remarketing for Post-Trial Conversions
How to set up a Facebook remarketing campaign for post free trial conversions.
Life
· 4 min read
Taking The Leap: 6 Months In
Reflecting on the first 6 months after taking the leap to freelance full time.
Marketing
· 6 min read
#StateOfSearch 2014: Conference Key Takeaways
Last week, I had an absolute pleasure attending the State of Search conference for the first time in Dallas, which was hosted by DFWSEM and powered…
Interviews
· 5 min read
Business Bits with Melissa Kowalchuk
For the second edition of my interview series, I'm very pleased to have Melissa Kowalchuk sharing some of her insights on lead nurturing, managing…
Marketing
· 3 min read
Freelancing: Two Weeks In
My experience thus far since becoming a full time marketing freelancer.
Interviews
· 5 min read
Business Bits with Casie Gillette
To kick off my Business Bits interview series, I am extremely thrilled to have Casie Gillette sharing some of her insights on agency life, public…
Marketing
· 4 min read
Taking The Leap: Freelancing
After 3.5 years, I am wrapping up my time at Third Door Media. Wow, writing and saying it aloud still feels quite surreal and bittersweet. It has…