How is Instagram’s IGTV Performing?

Featured: Marketing

How is Instagram’s IGTV Performing?

On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is built for long-form videos. Influencers with large followings can publish vertical videos up to 60 minutes in length, while other accounts have a maximum duration of 10 minutes.

(more…)

Alison Clancy
Alison Clancy
August 23rd, 2018

Featured: Marketing

4 Brands You Wouldn’t Expect to See On Pinterest (But Are)

When it comes to Pinterest, most people think of fashion, food, cute animals, event planning, home decor and inspirational quotes. When you think of the brands on Pinterest, you might think of companies that fall into similar categories, and most likely fall into the B2C categorization.

(more…)

Akvile DeFazio
Akvile DeFazio
June 26th, 2018

Featured: Advertising Marketing

How to Use Pinterest to Promote Your Event

Pinterest is one of the social media channels out there that doesn’t get as much attention as Facebook, Instagram or even Snapchat these days. However, it remains a powerful tool for getting your content discovered and connecting with your target audiences. This is even truer if you’re planning and promoting an event and looking to 1) Provide a supportive experience for attendees who have already signed up and 2) If you’re looking to encourage prospective attendees to commit.

(more…)

Akvile DeFazio
Akvile DeFazio
June 19th, 2018

Featured: Certification Marketing

Degreed: Social Media Marketing Certification

We are thrilled to announce that we’ve completed and earned our Degreed social media marketing skill certification!

(more…)

Akvile DeFazio
Akvile DeFazio
August 15th, 2017

Featured: Marketing

Bing Ads Accreditation

While certifications are somewhat rare in my line of work, unless of course you work for an agency, they are available for Bing Ads, Google AdWords, and Google Analytics. I have yet to be asked by clients for such credentials, but figured it wouldn’t hurt to put my skills and knowledge to the test, learn about some new capabilities I haven’t yet used in these platforms, and work to achieve these certifications. This year has been a huge year of personal and professional growth and I’m striving to keep that trend going into 2016.

(more…)

Akvile DeFazio
Akvile DeFazio
December 28th, 2015

Featured: Marketing

How To Volunteer Your Skills

It’s that time of the year when giving thanks and giving back seem to be popular discussion topics. While it is wonderful, why not make it a year-round occurrence? There are an incredible amount of opportunities out there that need someone like you to occasionally lend a hand. If you’re looking for a way to give back to an organization or cause you support, there are many things you can do. If the role doesn’t exist, create it.

(more…)

Akvile DeFazio
Akvile DeFazio
November 23rd, 2015

Featured: Marketing

Freelancing: My First Year

And just like that, it’s been one whole revolution around the sun. Until this past year, I didn’t know exactly what I was capable of and as I sit here writing this, gently smiling, I’m beginning to realize. That doubt I previously had, began fading some time between now and last fall. Adding on to previous experiences, I’ve learned an incredible amount about marketing, advertising, business as a whole, finances, behaviors, other people, and myself, more so than ever before. I’m beyond grateful for the opportunities, experiences, lessons, and relationships that flourished since taking this leap. And as you may recall, the first few months were a wobbly roller-coaster and I’m pleased to say, I think that coaster is headed on the right track. While it’s an ever evolving ride, I look forward to what the next turn brings.

(more…)

Akvile DeFazio
Akvile DeFazio
October 21st, 2015

Featured: Marketing

Facebook Remarketing for Post-Trial Conversions

Does your organization or client offer free trials of their products or services? If so, chances are, some users for one reason or another have not renewed or purchased the said offering once the trial concluded. Of course, as an advertiser, your goal is to guide these users into converting as ongoing customers.

(more…)

Akvile DeFazio
Akvile DeFazio
May 28th, 2015

Featured: Life Marketing

Taking The Leap: 6 Months In

Time sure flies, doesn’t it? It feels as though I just began freelancing full time yesterday, and here we are now, six months later. As I write that, it truly sets in. I’ve often thought about how much time has passed since November, but writing it out makes it real. These last six month have been nothing short of fulfilling work related bliss. During Steve Jobs’ frequently quoted Stanford commencement address back in 2005, he spoke words that have resonated with me since; don’t settle until you are doing what you love. I’ve made it this far and I am excited to see what the next half of the year has in store.

(more…)

Akvile DeFazio
Akvile DeFazio
April 20th, 2015

Featured: Marketing

#StateOfSearch 2014: Conference Key Takeaways

IMG_9953Last week, I had an absolute pleasure attending the State of Search conference for the first time in Dallas, which was hosted by DFWSEM and powered by Bing Ads. After taking a week to gather my thoughts, go through many pages of notes, and apply newly learned strategies to client campaigns, I’m feeling incredibly refreshed and inspired. The show provided an open forum for discussion amongst marketing peers and a highly effective and intimate learning environment. It was a delight seeing familiar faces and meeting many new ones as well!

(more…)

Akvile DeFazio
Akvile DeFazio
November 25th, 2014