Social Media Advertising News

Featured: Business

AKvertise Now Offering Agency Parental Coverage

Do you work as a freelancer or are you a small advertising agency owner, providing social media advertising, search engine advertising, or organic social media marketing services? If that sounds like you and you are also expecting (congratulations!) but you may not yet have a plan on how to handle your business and client accounts during your upcoming maternity or paternity leave, we have the solution for you.

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Akvile DeFazio
Akvile DeFazio
November 4th, 2019

Featured: Events

Join Us As We Host #VCBuzz Twitter Chat: November 26

Looking to learn more about Facebook audience targeting, tactics, and tools? Join us on Twitter as our President, Akvile DeFazio guest hosts Viral Content Bee‘s #VCBuzz Twitter chat on Tuesday, November 26, 2019 at 9:00 am PST/ 12:00pm EST.

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Akvile DeFazio
Akvile DeFazio
November 2nd, 2019

Featured: Business

Celebrating 5 Years of AKvertise

And just like that, it has been five years since we took the leap. While they (who exactly are they?) do say it takes a village to raise a child and they’re quite right on that, it certainly also applies to building a business. We wouldn’t be here if it weren’t for the relationships we had going into this, the new ones we built, and all of them that we continue to nourish – thank you for your part in this.

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Akvile DeFazio
Akvile DeFazio
October 28th, 2019

Featured: Events

Boost Your Brand and Bottom Line with Instagram Ads at Hero Conf Philadelphia 2019

Looking for ways to improve your search and social media advertising campaigns and performance results? Join us at Hero Conf in Philadelphia this April as our President, Akvile DeFazio returns to the Hero Conf stage on day one to discuss Instagram Ads tactics. Check out the talented speaker roster and tactic-packed agenda as it covers everything from voice search, Amazon Ads, shopping ads, CRO, social ads and more. Limited early bird rate tickets still available.

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Akvile DeFazio
Akvile DeFazio
January 8th, 2019

Featured: Advertising

Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Are you looking to take your business to the next level using video ads? Go beyond the usual channels.

We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube are effective and typically, most of media spend is allocated to them, we are going to focus on channels that have endless opportunities for success and are still heavily underutilized, such as LinkedIn, Pinterest, Reddit, and others. When it comes to video advertising, these could be your next big social media money-makers.

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Akvile DeFazio
Akvile DeFazio
January 6th, 2019

Featured: Events

Learn Social Media Advertising Tactics at Pubcon Florida 2019

Level up your social media advertising efforts by joining us at Pubcon in Fort Lauderdale, Florida as AKvertise President, Akvile DeFazio joins Marty Weintraub and Susan Wenograd of aimClear. Together, they will take the stage to discuss video advertising tactics, custom audience building strategies, how to choose the right platform to reach the right audience, psychographic marketing strategies, and more.

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Akvile DeFazio
Akvile DeFazio
December 18th, 2018

Featured: Advertising

[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!

Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

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Akvile DeFazio
Akvile DeFazio
November 27th, 2018

Featured: Advertising

3 Cyber Monday Social Media Ads To Imitate

On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Akvile DeFazio
Akvile DeFazio
November 19th, 2018

Featured: Advertising

Should You Be Running Ads on Snapchat?

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Akvile DeFazio
Akvile DeFazio
November 2nd, 2018

Featured: Events

[Event] Women Who Mean Business Conference and Panel Luncheon

AKvertise President Akvile DeFazio will be leading a workshop at the Women Who Mean Business Conference and Panel Luncheon in beautiful Paso Robles, California on November 30th! Presented by the Paso Robles Chamber of Commerce and the local Women in Business Committee, Akvile will be giving hands-on support to attendees looking for more information on organic social media marketing best practices for Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

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Akvile DeFazio
Akvile DeFazio
October 18th, 2018