Social Media Advertising News

Featured: Advertising

AKvertise Now Offering Hulu Ads Account Management Services

Are you interested in further expanding your reach and visibility and branching out into OTT advertising through TV? We at AKvertise are pleased to announce that we have been invited to Hulu’s Ad Manager beta program and are now accepting new clients that want to explore this impactful new advertising platform to grow their business in new ways.

Learn more about the platform, advertising opportunities currently available, the ways you can reach your various business goals with Hulu Ads, and how we can assist with this new service offering.

(more…)

Akvile DeFazio
Akvile DeFazio
September 21st, 2022

Featured: Advertising

The Ultimate Glossary of Social Media Advertising Acronyms

With the continual inception and evolution of social media advertising platforms, features, metrics, and tactics, we find ourselves creating and utilizing acronyms for efficiency in communication across mediums, teams, and clients, to account nomenclature, reporting, and analysis.

(more…)

Akvile DeFazio
Akvile DeFazio
July 19th, 2022

Featured: Advertising

Q5 Facebook Advertising Tactics To Successfully Wrap The Year

The holiday season and calendar year are nearing their end, however, there is still time to see more success and bring in additional revenue before the ball drops into the new year. Here’s how you can win during Q5, from December 25-31 with your post-holiday campaigns.

(more…)

Akvile DeFazio
Akvile DeFazio
December 13th, 2021

Featured: Advertising

Facebook Ads New Call-Outs Feature: What It Is and How To Use It

This week on (on November 16, 2021), Facebook Ads launched an exciting new Call-outs feature in some accounts – hopefully to roll out to all soon – in the ad level that will now highlight certain things, such as “free shipping” to people viewing your ads. Facebook states state that they will “automatically adjust the phrasing of call-outs in ways likely to get better results for your ads.”

While this feature is new and limited, it can especially be useful to ecommerce advertisers to highlight some value propositions that may be helpful in increasing sales this holiday shopping season. Call-outs will only display on Facebook News Feed and only on mobile devices.

Read on to learn everything you need to know that is currently available with the new Facebook Ads call-outs feature, how you can leverage it in your campaigns, and how to tell if they are having a positive impact on performance.

(more…)

Akvile DeFazio
Akvile DeFazio
November 18th, 2021

Featured: Business

Celebrating 7 Years of AKvertise

2020 threw us for a loop and 2021 continued staying on-brand by presenting us with new and further global and advertising industry challenges as the pandemic evolved and tech giants put us in the cross-hairs. While that was the case, the challenges that present themselves are what keep the digital advertising line of work exciting, creative, innovative, and far from stagnant, which is how we prefer it.

(more…)

Akvile DeFazio
Akvile DeFazio
October 28th, 2021

Featured: Advertising

How to Advertise on Instagram with IGTV Ads

With Instagram’s rapid growth and success for organic and paid marketers alike, it’s no surprise that Instagram quietly launched a new placement last week where advertisers can now target the IGTV ad placement. As Instagram use continues to grow, an increased demand for impression inventory is necessary for the tech giant and for advertising brands to scale in parallel. Facebook’s ad ecosystem now has twenty ad placements in total and it was due time for Instagram to get some more of its own. Learn more about the new Instagram IGTV ad placement, where to find it, and how to use it.

(more…)

Akvile DeFazio
Akvile DeFazio
April 5th, 2021

Featured: Events

Join Us at American Gem Society’s Confluence 2021

If you work in the jewelry industry, you won’t want to miss the upcoming virtual Confluence conference organized by the American Gem Society. Their annual event will take place Monday, April 26, 2021 from 9:00 am – 12:30pm PST. Learn more about the event, our social media advertising session, and join us!

(more…)

Akvile DeFazio
Akvile DeFazio
March 18th, 2021

Featured: Advertising

Facebook Custom Audiences: The Ultimate Guide to building Custom Audience Lists for Facebook and Instagram Ads

Facebook’s Custom Audiences feature is an advanced ad targeting capability that allows brands to significantly expand their reach on Facebook, Instagram and Facebook’s Audience Network. What makes Custom Audience campaigns unique is that they allow advertisers to connect with users on the platform who have already engage with the brand in some way.

Advertisers have a wide array of options for creating Custom Audience lists, from simply building out a customer list to using a list of contacts who have visited their website or engaged with their app. Brands can also build Custom Audience lists based on “on-platform” activity, meaning users who have watched one of the advertiser’s Facebook videos, submitted a lead form on the site or interacted with the brand’s Facebook page or Instagram account.

(more…)

Akvile DeFazio
Akvile DeFazio
February 24th, 2021

Featured: Advertising

Facebook Ad Cost and Bid Controls: What they are and how to use them effectively

The power of Facebook’s ad platform is two-fold: It’s ability to target specific audiences across its apps and the machine learning technology it uses to optimize an advertiser’s ad spend. Because of Facebook’s advanced capabilities, it is able to maximize an advertiser’s budget based on their campaign objective and available funds. But, the key to creating effective campaigns involves understanding Facebook’s ad cost and bid control functions so that you can enable a bid strategy that aligns with your primary goal.

(more…)

Akvile DeFazio
Akvile DeFazio
February 10th, 2021

Featured: Advertising

Let’s get creative: A guide to producing creative assets for Facebook and Instagram ads at minimal cost

When it comes to digital advertising, Facebook has leveled the playing field for SMBs and marketing teams with limited budgets. But just because you can launch and run ad campaigns on Facebook and Instagram without the marketing budget of a big brand, you still have to build out creative assets that make your campaign spend worth the investment.

The good news: You don’t have to have an in-house agency, high-quality production tools or even a creative director to produce ad campaigns that have the same impact as ads produced by a major advertiser.

(more…)

Akvile DeFazio
Akvile DeFazio
January 27th, 2021