Father’s Day is the annual celebration of the paternal influences in our life. Whether it’s your actual father, stepparent, uncle, grandfather or mentor, father figures have spent their lives ensuring that we feel safe, supported and successful. On the third Sunday of June each year, we dedicate the day to making them feel appreciated in return.
As you may have caught on from our last post, national holidays provide huge opportunities for marketers to build content and campaigns that mean something to their audiences. If you don’t have a Content Calendar built out already, now is the time to get one up and running so you can schedule and plan for content and advertising campaigns ahead of time (and remove the stress of creating something last minute!).
If you’re considering creating a Facebook Advertising Campaign around D-Day (that’s Dad Day if you missed it), here are some things to keep in mind.
No matter what industry you’re in, ask yourself a few questions before composing a holiday-based advertising campaign:
As any marketer will tell you, knowing the goals you’re trying to accomplish with a campaign is the key to success.
Do you have a global presence? If you’re targeting audiences outside of the United States, keep in mind that Father’s Day falls on different dates for different countries. Make sure the ads you’ll be serving are relevant to the location of the audience you’re trying to reach. Here’s a great list of international Father’s Day dates to review.
Take a look at the suggested Facebook Ad Target Audiences below. Do any of these folks fit into your customer demographics? If so, then creating a Facebook Advertising Campaign may provide a strong ROI for you.
Audience Scenario: For the Dad Who Wants To Treat Himself
Audience Scenario: Significant Others Looking to Purchase Father’s Day Gifts
Here are just a few examples of different creative formats and copy you could produce for your future father-approved ads.
If you have any other questions while planning your ads, we’re here to help. And don’t forget to say hi to your Dad for us!