Social Media Advertising
Account Management
Effectively reach your target audience through social media advertising (paid social). No “setting and forgetting” here. We have a hands-on approach with every client account to make sure campaigns are continuously optimized and result in favorable returns. Whether you are starting fresh or already have preexisting ad accounts, helping reach and exceed your goals is our top priority.
Our detail-oriented, transparent, and conversion-driven, social media advertising management services include but are not limited to funnel development, audience research and targeting, custom audience creation, ad copywriting, creative asset direction, remarketing, reporting, analysis, testing, and optimization.
What This Looks Like
Our tailored account management solutions vary on a per-client basis, however, they typically include campaign, ad set, and ad level set up, monitoring, reporting, analysis, testing, and optimization.
Depending on the client’s needs and scope of work, we also conduct weekly, monthly, and/or quarterly meetings and reporting.
Accounts We Manage
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Pinterest Ads
- LinkedIn Ads
- Reddit Ads
- Nextdoor Ads
- Quora Ads
- Hulu Ads
Cost
Each client and advertising account presents a unique scenario. Depending on the number of ad accounts, platforms, monthly advertising budget, and other variables, we charge a flat monthly rate that is within current industry standards. We do ask that new clients sign on with us to commit to an initial 3 month retainer with the option to switch to a monthly retainer afterward.
As with most advertising account management engagements, the process is more front-loaded with strategy development, tracking implementation, campaign asset set up, and allowing campaigns to run so that we can gather meaningful and statistically significant data that will better guide our account management efforts in subsequent months.
Consulting
If you prefer to keep your campaign management in-house but need an outside perspective, strategy, recommendations, or social media channel advertising account audits, we offer a variety of consulting services that cater to businesses of all varieties, budgets, and sizes. We do not have any minimum requirements on monthly advertising budget for consulting clients.
Who We Consult
- Business owners
- Startups and non-profits
- Individuals that are interested in learning more about paid social
What This Looks Like:
With this service, we schedule meetings with individuals or teams to review and discuss challenges, strategies, analytics, and other questions on a monthly or as-needed basis.
Meetings can be in person, pending location, though typically, they are in the form of a phone call or video chat for instances where screen share would be beneficial.
For our consulting services, you will be working directly with our President, Akvile DeFazio.
If a social media advertising account audit is requested, our team first conducts and composes a thorough written audit and shares it with the client. Once client reviews, we schedule a meeting to discuss the audit and address any follow up questions.
The Cost
- For consulting services, we offer several packages to choose from based on your needs and the amount of hours you would like or need.
- For account audits, we charge a flat rate based on the size and number of the account(s) audited.
- We charge industry-standard prices however, we do not publish our pricing as each client presents a unique scenario in terms of their business size, goals, number of advertising accounts, and other variables.
Training For Agencies
Is your team looking to level up their social media advertising knowledge? If so, we have the solution for you. We consult and train individuals and teams that are looking to quickly excel at social media advertising within your marketing agency that is already in operation.
As a resource to your agency, we provide our years of knowledge and experience to save your agency and team time searching the internet for answers amidst countless publications, while also serving up tailored solutions to your challenges, strategies, tool recommendations, and more, to save you time and money, while making your client accounts more successful.
Who We Train
- Novice level marketers on your team that are just starting their career and want a personalized crash course in social media advertising.
- Individuals on your team that are the only ones with their skill-set and do not have internal resources to discuss advertising.
- Experienced paid search account managers that are looking for guidance as they expand their client services into paid social.
- Marketing teams that are looking to collectively learn more about paid social.
What This Looks Like
- With this service, we schedule meetings to review challenges, strategies, analytics, and other questions on a monthly or as-needed basis.
- Meetings can be in person, pending location, though typically, they are in the form of a phone or video call for instances where screen share would be beneficial.
“I loved working with Akvile for social media consulting and would recommend her to anyone looking to further their social media strategies. She helped to dig into current initiatives and offered new, innovative, and proven ways of adjusting campaigns and tactics in order to gain results. She is a joy to work with!”
Senior Social Media Manager, KoMarketing Associates
“Akvile has been a valuable asset to our company’s continued growth in paid media. She’s a pleasure to work with and her insights have helped shape our strategies. The results speak to her expertise!”
Head of Paid Media, Blue Light Media
The Cost
- For team training services, we have several packages to select from that are based on a flat rate that is dependent on the number of team members in training and number of desired hours per month for post-training continuing education and consulting.
Parental Leave Agency Services
Are you a freelancer or small advertising agency owner that provides social media and/or search engine advertising services? If you are and you are also expecting but aren’t quite sure how to handle your client accounts during your upcoming maternity or paternity leave, we have the solution for you.
Why We Offer This
Raising a child and running a business takes a village. When our President, Akvile DeFazio had her child, she spent months determining a course of action that would keep the business running smoothly, driving revenue, client’s content, and their accounts performing well, all while taking time off for this very special event in her family’s life, as her child entered the world. This time with your newborn is a gift and you only get to experience once with them so worrying about your business should be far from the forefront of your mind.
Your business, clients, and income shouldn’t have to take a pause simply because you had a child. We have a small team of vetted, talented, experienced, and trusted marketers and advertisers that we have been partnering with and referring to for years that helped make Akvile’s 2.5-month maternity leave possible. This prompted her to create a way to give back to the community and offer these solutions to help other women who may be in a similar situation but aren’t sure who to turn to for help with their business, feel at ease during this transitional time.
Services We Offer
Social media
advertising
Ad Account Management & Consulting
Search engine
advertising
Ad Account Management & Consulting
Organic social
media marketing
Community Management & Consulting
What This Looks Like
We temporarily step in for you and aim for this to be a seamless transition for you and your clients so that they feel confident that their campaigns are in experienced, trustworthy, and good hands while you are on maternity or paternity leave.
Prior to your leave, we will be briefed on the client(s), their campaigns, goals, and expectations and will provide the services you have been provided to them during this time – which may include but is not limited to campaign launches, ad copy creation, testing, optimization, strategy, analysis, reporting, and communications.
In terms of time commitment, there is no minimum and will last for the duration of your predetermined leave.
Accounts We Manage
- TikTok Ads
- Reddit Ads
- Quora Ads
- Google Ads
- YouTube Ads
- Microsoft Ads
- Hulu Ads
Cost
Each client presents a unique scenario and as does your management and consulting style. Depending on the number of clients, accounts, stage of set up, monthly advertising budget, and other variables, we charge an hourly rate that is within current industry standards.