To describe this past year in one word, it would be optimization. Growth occurs in a variety of ways, but during this past year, we honed in on optimizing what we already have by continuing to help our existing clients scale their performance and optimizing how we, at AKvertise operate, which further strengthened relationships, improved efficiency and effectiveness, and increased the bottom line. When our clients win, as do we.
With a number of significant personal and business matters in flux over the last few years, it was optimal for us as a business to take the optimization approach as we relocated back to Southern California after five years away and accomplish our goals that would bring much more fruitful endeavors and opportunities being back in an area that for us, historically better fostered those key components – for the business and my family. I will always be a proponent of trying something new for the sake of learning, curiosity, growing, testing and optimizing in any area of life and if it doesn’t work out as anticipated, there’s no shame in reverting, rebuilding, or you guessed it, further optimizing.
With a number of profound impending life changes, I didn’t want to cause any adverse impacts to the caliber of our services and the success of our client accounts so I focused on maintenance and optimization, rather than growing with staff or on-boarding as many clients as we did in prior years. We were more selective this year, for which I’m extremely grateful we have grown to the point where we can be. While it was an incredibly challenging year behind the scenes, our team and partners handled it with empathy and tenacity. Now that we’re grounded again and in a more suitable place to accomplish our goals, we are working with an elevated and newfound outlook, ideas are forming into tangible offerings, and we look forward to sharing what those things are as we head into this new year of business.
As we celebrate our eighth year, we go into it with immense gratitude to our team, our clients, to our family, friends, and our peers for the continued support and referrals. Here are a few things that we are grateful for and proud to share about this last year in business:
It’s important to always have something to look forward to and to always have something to strive for. In the theme of this past year being a year of optimization, our plan is to continue keeping our foot on the gas to scale current accounts even further but also seek out other ways to amplify growth in this coming year with new partners, projects, and services. Stay tuned as we have some things cooking in the conceptual kitchen that’s going to get served up in the next calendar year.
We wish you health and wealth in every aspect of your life as we enter the holiday season and into the new year. I’m ever so grateful for you being a part of our journey. Onward to year 9, team – let’s go!