23 May Memorial Day 2018 Guide to Organic and Paid Advertising Content
For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you can offer related content or campaigns that your customers will respond to and will humanize your brand.
Memorial Day is only a week away, and it’s a big deal for US-based companies and those that have US-based markets. It’s a holiday that customers feel strongly about and can invoke intense emotions around love, pride and family. As a bonus, it often marks the start of summer, a time of light and reprieve from the harsh winter months. In summary? This holiday provides a very interesting springboard for marketers to utilize and connect, and could show great ROI depending on your strategy.
Let’s start with organic content. This can be anything from a social post, to a newsletter article, to a landing page, but can ultimately be repurposed for a killer Facebook Advertising campaign (more on that to come). What you choose to create solely depends on your industry, your location and your targeted audience. To get your brainstorming started, below are just a few ideas:
– Holiday Weekend Offers or Discounts
Do you have a huge Memorial Day sale? Or a one-time offer for veterans? Shout it from the rooftop and let your customers know! Take quality photographs of your product, or lead people to a landing page that allows them to use the active coupon.
– Highlight a Veteran Customer/Client
People love hearing from other people, and especially want to hear a veteran’s point of view. While you probably already have a testimonial program in place, now would be a good time to spotlight a veteran who works on your team or has collaborated with you as a client. This can take the form of a graphic, video, or simple quote.
– Champion a Related Cause
If your company has a Corporate Social Responsibility program or you regularly donate a portion of your profits to an organization like the Wounded Warrior Project, tell your customers about that organization and promote their mission statement. This will connect your audience and will give the charity’s message a larger reach, while also creating good feelings around your brand.
– Show Off Patriotic Products
If you sell food, clothes, stationary or anything that can be customized for Memorial Day celebrations, be sure to include those products in any creative that goes out.
Whatever you choose to go with for content, be sure that it feels genuine to your brand and that it means something to your customers.