Join Us at American Gem Society’s Confluence 2021

Akvile DeFazio
March 18th, 2021
Akvile DeFazio

If you work in the jewelry industry, you won’t want to miss the upcoming virtual Confluence conference organized by the American Gem Society. Their annual event will take place Monday, April 26, 2021 from 9:00 am – 12:30pm PST. Learn more about the event, our social media advertising session, and join us!

AKvertise President, Akvile DeFazio will kick off the first session of the day after Andrew Davis of Monumental Shift presents the morning keynote . She will present on the ways that you can leverage funnel-specific audience targeting tactics using Facebook and Instagram Ads.

During her presentation, attendees will learn how to properly set up sales funnels using a variety of Facebook and Instagram advertising campaign types in order to achieve their goals. In addition, attendees will learn how to set up and target various creative, innovative, and effective cold and warm audiences to reach prospective customers and drive sales, acquire leads, increase website traffic, and boost engagement rates.

Key Takeaways will include:

  • Best practices and caveats around which campaign objectives to use, when, and why.
  • Targeting tactics that include native platform audiences, custom audiences, and advanced targeting tactics such as utilizing UTM parameters and Instagram Ads Polls.
  • Thoroughly understanding how to set up prospecting, retargeting, and re-engagement campaigns, along with a variety of examples of audiences to target at each stage in order to maximize results.

After Akvile’s session, tune in to learn from Laryssa Wirstiuk of Joy Joya as she presents how salespeople can harness social content to increase sales, then how to build customer loyalty through behavioral economics, data, and content that Zontee Hou of Media Volery presents. Then, you won’t want to miss Debbie Miller of Social Hospitality as she shares five ways that you can better optimize traffic to your website, then how to unleash social and measure its impact as Lauren Teague of Convince & Convert takes the virtual stage. Stick around afterward to hear from Joey Coleman of Design Symphony as he discusses how to navigate customer and employee interactions in the era of a pandemic. To wrap the event, Nicole Leinback Reyhle of Retail Minded will present her closing keynote on omnichannel realities and how you can merge online, offline, and every touchpoint throughout.

Check out the tactic-packed agenda and register now.

Bring your questions and we will look forward to seeing you there!


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