How to Create Successful TikTok Ads In 2023

Akvile DeFazio
January 2nd, 2023
Akvile DeFazio

With over 800 million active users, TikTok is currently one of the most popular social media platforms in the world. If you’re looking to create an effective ad campaign on TikTok to get in front of new people and in fresh ways, it’s important to understand how to best leverage this platform and its features in order to optimize your success. Here are some helpful tips to getting started and creating successful TikTok Ads this year.

Planning Your TikTok Ads Campaigns

Before you start creating your ads on TikTok, it’s important to plan out your ad campaign so that you can make sure you have all the pieces in place before execution. Start by identifying your target audience and understanding their needs and interests. This will help you determine what type of content will be most effective for them. Additionally, consider developing a strategy for testing different types of video content so that you can find the style that resonates with your audience the most while staying on-brand.

Creating Engaging Content

Engaging content is essential when it comes to creating successful TikTok Ads. Focus on creating videos that are creative, entertaining, and informative without being too promotional or push sales. Your viewers should subliminally want what you are showcasing. Use visuals and sound effects to grab viewers’ attention and keep them engaged throughout the video. Additionally, make sure that your videos are optimized for mobile viewing—this will ensure they look good regardless of which device they are seen on.

Shoot In High-Resolution: When it comes to best practices, quality matters so shoot your videos in high-resolution. According to TikTok, 83.2% of top-performing videos use 720p or higher.

Go Vertical: Orientation is important so take up all of the real estate you can. You’ll see a 40.1% lift in impressions compared to square or horizontal videos, states TikTok.

Use Sound: Complement your visual content with voiceover, a music track, or talk to your camera. Add captions as well in case any one watches on mute or is hearing impaired, so they get the full experience of what you are conveying when speaking in your video and don’t miss anything important that overlay text or visuals don’t convey.

Keep It Short: Duration matters, especially when attention spans are limited and there’s a significant amount of stimulus on the platform. Put your best foot forward in the first three seconds of the video to show your product or service in action so that viewers understand what it is they are looking at and hook them in.

Guide Viewers: Use a call to action (CTA) in your ads so that viewers know what you want them to do next. Guide them intuitively and seamlessly to learn more, to sign up, or to shop the product you just showcased in your video.

For more inspiration and details, check out TikTok’s best practices and their Creative Center’s Top Ads.

Leveraging Influencers

Influencers can be a great tool when it comes to creating successful ads on TikTok as they have already established relationships with their followers and have a more authentic connection than brands do on their own channels. Consider collaborating with influencers who already have an established presence on TikTok as this can help bring more visibility to your ad campaigns as well as add credibility and trustworthiness to them. Finally, make sure that any influencer collaborations align with both yours and their brand values so that there is no disconnect between what they are promoting and what you are promoting through your ad campaigns.

Influencer Ad for Amazon Essentials

Choose the Right Format

When creating your ad, it’s important to choose the right format based on what you want your ad to accomplish. There are several different types of ads available on TikTok, such as spark ads, collection ads, and more. Each type of ad has its own unique benefits and best practices so make sure you understand which format is best suited for your goals before getting started.

Optimize Your Ads

Once you have created an engaging video ad, it’s important to optimize it for maximum visibility by targeting specific audiences with relevant keywords and phrases in order to draw them in. Additionally, you should use UTM parameters with your landing page URLs in ads and analytics tools such as Google Analytics or your reports in Shopify (if applicable for ecommerce) in order to track more performance metrics from your advertising efforts so that you can make further adjustments based on results.

Creating successful ads on TikTok requires planning, creativity, and understanding of how best to leverage the platform’s features in order to achieve desired results. By taking into account these tips when crafting your campaigns, you should be able create an engaging experience for viewers while also achieving measurable success.


Interested in having us guide you through consulting, provide training, or help manage your TikTok Ads campaigns for you? Contact us to see how we can assist you with your business goals through advertising.


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