Q5 Facebook Advertising Tactics To Successfully Wrap The Year

The holiday season and calendar year are nearing their end, however, there is still time to see more success and bring in additional revenue before the ball drops into the new year. Here’s how you can win during Q5, from December 25-31 with your post-holiday campaigns.

(more…)

This week on (on November 16, 2021), Facebook Ads launched an exciting new Call-outs feature in some accounts – hopefully to roll out to all soon – in the ad level that will now highlight certain things, such as “free shipping” to people viewing your ads. Facebook states state that they will “automatically adjust the phrasing of call-outs in ways likely to get better results for your ads.”

While this feature is new and limited, it can especially be useful to ecommerce advertisers to highlight some value propositions that may be helpful in increasing sales this holiday shopping season. Call-outs will only display on Facebook News Feed and only on mobile devices.

Read on to learn everything you need to know that is currently available with the new Facebook Ads call-outs feature, how you can leverage it in your campaigns, and how to tell if they are having a positive impact on performance.

(more…)

With Instagram’s rapid growth and success for organic and paid marketers alike, it’s no surprise that Instagram quietly launched a new placement last week where advertisers can now target the IGTV ad placement. As Instagram use continues to grow, an increased demand for impression inventory is necessary for the tech giant and for advertising brands to scale in parallel. Facebook’s ad ecosystem now has twenty ad placements in total and it was due time for Instagram to get some more of its own. Learn more about the new Instagram IGTV ad placement, where to find it, and how to use it.

(more…)

Facebook’s Custom Audiences feature is an advanced ad targeting capability that allows brands to significantly expand their reach on Facebook, Instagram and Facebook’s Audience Network. What makes Custom Audience campaigns unique is that they allow advertisers to connect with users on the platform who have already engage with the brand in some way.

Advertisers have a wide array of options for creating Custom Audience lists, from simply building out a customer list to using a list of contacts who have visited their website or engaged with their app. Brands can also build Custom Audience lists based on “on-platform” activity, meaning users who have watched one of the advertiser’s Facebook videos, submitted a lead form on the site or interacted with the brand’s Facebook page or Instagram account.

(more…)

The power of Facebook’s ad platform is two-fold: It’s ability to target specific audiences across its apps and the machine learning technology it uses to optimize an advertiser’s ad spend. Because of Facebook’s advanced capabilities, it is able to maximize an advertiser’s budget based on their campaign objective and available funds. But, the key to creating effective campaigns involves understanding Facebook’s ad cost and bid control functions so that you can enable a bid strategy that aligns with your primary goal.

(more…)

When it comes to digital advertising, Facebook has leveled the playing field for SMBs and marketing teams with limited budgets. But just because you can launch and run ad campaigns on Facebook and Instagram without the marketing budget of a big brand, you still have to build out creative assets that make your campaign spend worth the investment.

The good news: You don’t have to have an in-house agency, high-quality production tools or even a creative director to produce ad campaigns that have the same impact as ads produced by a major advertiser.

(more…)

Facebook offers both major brands and SMBs unparalleled advertising opportunities across its platform and Instagram. The platform’s sophisticated targeting capabilities, easy to use creative tools, metrics, and audience reach gives businesses of all types a competitive edge, helping them find new audiences and deepen their relationships with existing customers.

Brands that advertise on Facebook and Instagram are able to access an entire suite of tools to implement and run campaigns – all from a single advertising hub and all tailored to fit their advertising budget. But, if you’re new to the ad platform, there are a few important steps you must take before you launch a Facebook or Instagram ad campaign.

(more…)

In June, Apple announced its upcoming iOS 14 update that among the various software changes, it will require apps, such as Facebook to ask users for their permission to collect and share their data using Apple’s device identifier. This announcement has caused tension between Facebook and Apple, which further intensified as Facebook released strong opposition statements today. Learn more about the significant forthcoming iOS 14 update, how it will impact advertisers working with Facebook Ads, and how you can prepare.

(more…)

Facebook gives ecommerce brands a wide array of advertising products, but few are as efficient at driving sales as Dynamic Ads. The ad format is designed to serve up ads to users who have already expressed interest in a product by visiting the advertiser’s website or app or have shown interest in similar products.

(more…)

Two years ago LinkedIn completely overhauled Campaign Manager, its self-serve advertising platform. Since then the company has continued to update its ad targeting capabilities – adding features like retargeting by video or lead gen forms, brand awareness campaigns and audience engagement insights. With more than 700 million global users, the social network designed exclusively for professionals has become a primary platform for advertisers wanting to connect with B2B decision makers.

(more…)