Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Featured: Advertising

Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Are you looking to take your business to the next level using video ads? Go beyond the usual channels.

We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube are effective and typically, most of media spend is allocated to them, we are going to focus on channels that have endless opportunities for success and are still heavily underutilized, such as LinkedIn, Pinterest, Reddit, and others. When it comes to video advertising, these could be your next big social media money-makers.

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Akvile DeFazio
Akvile DeFazio
January 6th, 2019

Featured: Advertising

[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!

Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

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Akvile DeFazio
Akvile DeFazio
November 27th, 2018

Featured: Advertising

3 Cyber Monday Social Media Ads To Imitate

On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Akvile DeFazio
Akvile DeFazio
November 19th, 2018

Featured: Advertising

Should You Be Running Ads on Snapchat?

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Akvile DeFazio
Akvile DeFazio
November 2nd, 2018

Featured: Advertising

Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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Alison Clancy
Alison Clancy
October 11th, 2018

Featured: Advertising

Facebook Dating: What Does It Mean for Consumers and Advertisers?

It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

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Alison Clancy
Alison Clancy
September 28th, 2018

Featured: Advertising Marketing

How to Use Pinterest to Promote Your Event

Pinterest is one of the social media channels out there that doesn’t get as much attention as Facebook, Instagram or even Snapchat these days. However, it remains a powerful tool for getting your content discovered and connecting with your target audiences. This is even truer if you’re planning and promoting an event and looking to 1) Provide a supportive experience for attendees who have already signed up and 2) If you’re looking to encourage prospective attendees to commit.

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Akvile DeFazio
Akvile DeFazio
June 19th, 2018

Featured: Advertising

For the #1 Dad: Facebook Advertising Targeted Audiences for Father’s Day

Father’s Day is the annual celebration of the paternal influences in our life. Whether it’s your actual father, stepparent, uncle, grandfather or mentor, father figures have spent their lives ensuring that we feel safe, supported and successful. On the third Sunday of June each year, we dedicate the day to making them feel appreciated in return.

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Akvile DeFazio
Akvile DeFazio
June 6th, 2018

Featured: Advertising

Memorial Day 2018 Guide to Organic and Paid Advertising Content

For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you can offer related content or campaigns that your customers will respond to and will humanize your brand.

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Akvile DeFazio
Akvile DeFazio
May 23rd, 2018

Featured: Advertising

What Is the Facebook Pixel? (And Why You Need It)

Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Akvile DeFazio
Akvile DeFazio
May 17th, 2018