The 2020 Back to School shopping season brings new opportunities – and challenges – for advertisers

Like every other facet of our daily lives, the 2020 back-to-school shopping season is going to see a major impact from the pandemic. Parents are experiencing extraordinary levels of uncertainty when it comes to the upcoming school year – with questions around everything from when schools will officially start to how students will be taught.

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The California Consumer Protection Act (CCPA) went into effect on the first day of 2020. Now, six months later, enforcement of CCPA has begun – meaning, businesses that fail to comply with the CCPA’s regulations can be litigated by the California Attorney General. Because the law regulates how businesses collect and use consumer data, it directly impacts Facebook advertisers targeting California users.

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Recently, Facebook began rolling out their new Leads Center to accounts for testing. Facebook’s Leads Center is a new built-in lead management tool that can help businesses organize and manage their customer contact information, similar to what other standalone CRMs offer. While like most new Facebook product releases it is not yet available to all accounts, read on to learn more about Leads Center and if it will be helpful for your business as it further rolls out to accounts in the coming weeks.

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Have you noticed a sharp decline in spend for your Facebook remarketing campaigns targeting California users? If so, you’re not alone. Last week, Facebook ad strategists August Nobel and Abdul Nusrat both experienced significant drops in their retargeting spend share for California. Nobel reported he was seeing as much as 25% of retargeting budgets going to California last year — in February, less than 1% was being spent in California.
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At the start of any Facebook ad campaign, it’s tempting to make tweaks to your budget, change up your bid strategy or reconsider your targeting if you’re not seeing the results you want right away. Worse, if your ad performance appears to have noticeable fluctuations within the first few days, making edits to your ad settings seems like the responsible thing to do. Facebook makes it so easy, and maybe with just a slight tweak here or there you can level out your results or up conversions, right?

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Are you looking to take your business to the next level using video ads? Go beyond the usual channels.

We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube are effective and typically, most of media spend is allocated to them, we are going to focus on channels that have endless opportunities for success and are still heavily underutilized, such as LinkedIn, Pinterest, Reddit, and others. When it comes to video advertising, these could be your next big social media money-makers.

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Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

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On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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