Are you looking to take your business to the next level using video ads? Go beyond the usual channels. We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses...
Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the...
On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop. For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion...
Not all social media advertising platforms are built the same. Especially when it comes to Snapchat. After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to...
Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers. With a slew of new feature announcements, it’s becoming clear that social...
It’s official: Facebook has jumped into the dating pool. Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning...
Pinterest is one of the social media channels out there that doesn’t get as much attention as Facebook, Instagram or even Snapchat these days. However, it remains a powerful tool for getting your content discovered and connecting with your target audiences. This is even truer...
Father’s Day is the annual celebration of the paternal influences in our life. Whether it’s your actual father, stepparent, uncle, grandfather or mentor, father figures have spent their lives ensuring that we feel safe, supported and successful. On the third Sunday of June each year,...
For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you...
Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel. No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between...