A Facebook Dynamic Ads Primer: When to use them and how to setup campaigns

Featured: Advertising

A Facebook Dynamic Ads Primer: When to use them and how to setup campaigns

Facebook gives ecommerce brands a wide array of advertising products, but few are as efficient at driving sales as Dynamic Ads. The ad format is designed to serve up ads to users who have already expressed interest in a product by visiting the advertiser’s website or app or have shown interest in similar products.

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Akvile DeFazio
Akvile DeFazio
October 20th, 2020

Featured: Advertising

The Top 5 Takeaways from LinkedIn’s Ad Targeting Guide

Two years ago LinkedIn completely overhauled Campaign Manager, its self-serve advertising platform. Since then the company has continued to update its ad targeting capabilities – adding features like retargeting by video or lead gen forms, brand awareness campaigns and audience engagement insights. With more than 700 million global users, the social network designed exclusively for professionals has become a primary platform for advertisers wanting to connect with B2B decision makers.

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Akvile DeFazio
Akvile DeFazio
October 6th, 2020

Featured: Advertising

Instagram Stories Ads: How to build an audience and grow your business using Instagram’s popular ad unit

Instagram first launched Stories Ads in March 2017. The ad unit was a quick hit, with advertisers seeing a significant uplift in ad recall right out of the gate. Last year, ad tech platform Kenshoo reported that Stories Ads accounted for nearly 20% of ad spend on the platform during the second quarter of 2019, with the share of spend on Stories Ads doubling year-over-year.

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Akvile DeFazio
Akvile DeFazio
September 21st, 2020

Featured: Advertising

How to maximize your Facebook and Instagram campaigns this holiday season

Consumer buying habits have significantly shifted this year since the start of the outbreak. Ecommerce has surged during the last six months, with online purchasing trends set to continue through the end of the year and beyond – greatly impacting the 2020 holiday season. Last month, eMarketer reported it expects there to be a 10.5% decline in total U.S. retails sales this year because of social distancing measures, but that ecommerce will likely grow by as much as 18% by the end of 2020.

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Akvile DeFazio
Akvile DeFazio
September 14th, 2020

Featured: Advertising

How to set up Click-to-Call ads for Facebook Reach AND Website Traffic Objective campaigns

Facebook’s Click-to-Call ads, that allow advertisers to include a “Call Now” button in ads displayed on mobile devices, have long been available via the ad platform’s Reach objective campaigns. But recently, we noticed a way to run Click-to-Call ads via Website Traffic objective campaigns. This is a valuable update for advertisers as it opens the door for more direct engagement with consumers across the site.

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Akvile DeFazio
Akvile DeFazio
September 2nd, 2020

Featured: Advertising

Facebook gives SMBs hit hardest by the pandemic new ways to connect with customers

The pandemic has severely impacted small businesses across the globe, with shelter in place policies putting many at risk of permanently closing if they haven’t already. According to Facebook’s most recent Global State of Small Business Report, more than 25% of the 30,000 SMBs surveyed said they had closed between January and May of this year. Nearly two-thirds of those still in operation reported sales were down “significantly so” compared to last year.

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Akvile DeFazio
Akvile DeFazio
August 11th, 2020

Featured: Advertising

The 2020 Back to School shopping season brings new opportunities – and challenges – for advertisers

Like every other facet of our daily lives, the 2020 back-to-school shopping season is going to see a major impact from the pandemic. Parents are experiencing extraordinary levels of uncertainty when it comes to the upcoming school year – with questions around everything from when schools will officially start to how students will be taught.

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Akvile DeFazio
Akvile DeFazio
August 5th, 2020

Featured: Advertising

Facebook Launches Limited Data Use Compliance Feature as CCPA Enforcement Goes into Effect

The California Consumer Protection Act (CCPA) went into effect on the first day of 2020. Now, six months later, enforcement of CCPA has begun – meaning, businesses that fail to comply with the CCPA’s regulations can be litigated by the California Attorney General. Because the law regulates how businesses collect and use consumer data, it directly impacts Facebook advertisers targeting California users.

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Akvile DeFazio
Akvile DeFazio
July 14th, 2020

Featured: Advertising

Manage Your Contacts with the New Facebook Leads Center

Recently, Facebook began rolling out their new Leads Center to accounts for testing. Facebook’s Leads Center is a new built-in lead management tool that can help businesses organize and manage their customer contact information, similar to what other standalone CRMs offer. While like most new Facebook product releases it is not yet available to all accounts, read on to learn more about Leads Center and if it will be helpful for your business as it further rolls out to accounts in the coming weeks.

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Akvile DeFazio
Akvile DeFazio
June 11th, 2020

Featured: Advertising

CCPA is in full effect and Facebook Ad Campaigns are feeling it

Have you noticed a sharp decline in spend for your Facebook remarketing campaigns targeting California users? If so, you’re not alone. Last week, Facebook ad strategists August Nobel and Abdul Nusrat both experienced significant drops in their retargeting spend share for California. Nobel reported he was seeing as much as 25% of retargeting budgets going to California last year — in February, less than 1% was being spent in California.
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Akvile DeFazio
Akvile DeFazio
February 28th, 2020