TikTok Ads Burn Out Fast. Build a Creative Engine That Keeps Winning.
TikTok ads fatigue fast. Learn how to build a creative engine that keeps campaigns fresh, improves performance, and drives better results.
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Advertising
47 articles filed under Advertising.
All articlesNavigating Meta's AI Features: What to Enable, What to Disable, and Why It Still Comes Down to You
Meta's AI features are evolving fast. Learn what to enable, disable, and how to make smarter advertising decisions while staying in control.
Social Ad AKademy: Helping Paid Social Advertisers Grow Through Community
Social Ad AKademy is a community for paid social advertisers, where they can get expert support to level up their skills.
Retention Is the New Acquisition: How to Build Loyalty with Paid Social
Discover retention strategies and learn how to use paid social to build customer loyalty, boost repeat purchases, and drive sustainable growth.
Meaningful Metrics: Why CAC, MER, and LTV Belong at the Same Table
Learn how to use CAC, MER, and LTV together to make smarter advertising decisions. Metrics matter, but only when viewed in the right context.
Shop Our Powerful New Digital Tools for Social Media Marketers & Advertisers
Discover our collection of digital tools for social media marketers and advertisers—budget calculators, templates, content ideas, and more.
How to Use Identifiers with AI to Enhance Ad Copy and Creative Assets
Discover how to leverage AI and audience identifiers to craft compelling ad copy and creatives that resonates.
AI Tools to Improve your Meta Ads Performance
Discover AI tools to help improve the effectiveness of your Meta Ads campaigns and increase account management efficiency.
Introducing: Our New Advertising Budget Pacing Calculator
Calculate your spend pacing and how much to adjust in order to stay on budget with our advertising budget pacing calculator.
How Quora Ads Can Enhance Your Advertising Strategy
An introduction to Quora Ads and how utilizing the platform to advertise can assist in reaching your business goals.
How to Create Successful TikTok Ads In 2023
Create successful TikTok Ads by planning ahead, using creative tactics, and understanding of how to leverage the platform for your business.
How To Take Advantage Of Meta Advantage+ Shopping Campaigns
What are Meta Advantage+ Shopping Campaigns (ASC) and how to use them to scale your ecommerce and DTC sales.
AKvertise Now Offering Hulu Ads Account Management Services
Social media advertising agency, AKvertise is now offering Hulu Ads advertising account management services to brands.
The Ultimate Glossary of Social Media Advertising Acronyms
A comprehensive list of social media advertising acronyms to know and understand as they relate to tactics, metrics, and more.
Q5 Facebook Advertising Tactics To Successfully Wrap The Year
Q5 Facebook advertising tools and tactics to conclude the year on a winning note.
Facebook Ads New Call-Outs Feature: What It Is and How To Use It
Learn about Facebook Ads new Call-Outs feature, what it is, how to use them to increase your sales, and how to see if they're working.
How to Advertise on Instagram with IGTV Ads
Instagram IGTV ad placements quietly launched for awareness, reach, and video views campaigns. Learn more about this new video ad placement.
Facebook Custom Audiences: The Ultimate Guide to building Custom Audience Lists for Facebook and Instagram Ads
Custom Audiences give advertisers an opportunity to expand their reach across Facebook’s network by targeting existing customer & lead lists.
Facebook Ad Cost and Bid Controls: What they are and how to use them effectively
By leveraging sophisticated machine learning technology, Facebook’s ad cost and bid controls optimize ad spend based on campaign objectives.
Let’s get creative: A guide to producing creative assets for Facebook and Instagram ads at minimal cost
Don’t have to have creative assets for your Facebook and Instagram Ads? Learn how to build impactful ads using free and inexpensive tools.
Meta Ads: Steps to take before you start your first campaign
Facebook’s ad platform offers brands a number of opportunities to grow their business. We’ve put together this guide to help you get started.
The Impact of the iOS 14 Update on Facebook Ads & How To Prepare
Learn more about the forthcoming iOS 14 update, how it will impact advertisers working with Facebook Ads, and how you can prepare.
A Facebook Dynamic Ads Primer: When to use them and how to setup campaigns
For ecommerce brands with more than ten products, Facebook Dynamic Ads offer a powerful advertising tool that can quickly drive sales.
The Top 5 Takeaways from LinkedIn’s Ad Targeting Guide
The newly updated “How LinkedIn Targeting Works” guide offers B2B marketers advertising best practices. Here are our top five takeaways.
Instagram Stories Ads: How to build an audience and grow your business using Instagram’s popular ad unit
Since launching more than three years ago, Instagram Stories Ads have continued to drive engagement for advertisers across the platform.
How to maximize your Facebook and Instagram campaigns this holiday season
More people will shop online during the holidays, with Salesforce predicting 30% of global holiday sales to happen via digital channels.
How to set up Click-to-Call ads for Facebook Reach AND Website Traffic Objective campaigns
While Click-to-Call ads have been available via Reach campaigns, advertisers can now use them in Website Traffic Objective campaigns as well.
Facebook gives SMBs hit hardest by the pandemic new ways to connect with customers
More than 25% of 30,000 global small businesses surveyed by Facebook reported that they had closed between January and May.
The 2020 Back to School shopping season brings new opportunities – and challenges – for advertisers
Combined back-to-school sales for K-12 and college will surpass the $100 billion mark for the first time ever, according to the National Retail Federation.
Facebook Launches Limited Data Use Compliance Feature as CCPA Enforcement Goes into Effect
Starting July 1, businesses that fail to comply with CCPA data regulations could be penalized, leaving non-compliant Facebook advertisers open to litigation.
Manage Your Contacts with the New Facebook Leads Center
Learn more about Facebook's new built-in CRM and how to manage and organize your business contacts using Facebook's Lead Center.
CCPA is in full effect and Facebook Ad Campaigns are feeling it
Have you noticed a decline in spend for Facebook remarketing campaigns targeting California? Learn about the CCPA law and how to help campaign performance.
Facebook Ads Learning Phase: What is it? How does it work? And, how will it impact your campaigns?
What is the Facebook Ads Learning Phase? Learn exactly what it is, how it works, and how it will impact your Facebook advertising campaigns.
Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]
Join our free webinar to learn how you can tap into unexpected social media channels with video ads and utilize them to reach your goals.
[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!
Introducing The Small Business Guide to Facebook Ads, a new eBook from marketer and advertiser Akvile DeFazio of AKvertise. This eBook, now available for purchase on Amazon, will teach you or your entrepreneurial colleagues how to set up and use Facebook Ads.
3 Cyber Monday Social Media Ads To Imitate
For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month.
Should You Be Running Ads on Snapchat?
Depending on your advertising goals and target audience demographics, Snapchat ads might be a smart choice for you.
How to Use Pinterest to Promote Your Event
Pinterest is a powerful tool for event promotion and connecting with current and potential attendees.
For the #1 Dad: Facebook Advertising Targeted Audiences for Father’s Day
If you’re considering creating an advertising campaign using Meta Ads for Father's Day, here are some audiences to target.
Memorial Day 2018 Guide to Organic and Paid Advertising Content
Memorial Day provides a very interesting springboard for marketers to utilize and connect, and could show great ROI depending on your strategy. Learn how you can offer related content or campaigns that your customers will respond to and will humanize your brand.
What Is the Facebook Pixel? (And Why You Need It)
Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with…
Facebook Ads: How To Make It Work For Your Business [Templeton Women In Business Event]
Join us at the Templeton Women In Business event, January 9, 2018 to learn how to utilize Facebook Ads to reach your small business goals.
Learn How To Create and Utilize Video for Success with Facebook Ads at Digital Olympus
Learn how to create and utilize video for success using Facebook Ads from AKvertise Founder, Akvile DeFazio at the Digital Olympus marketing conference.
Facebook Ads Strategies for Wineries: Reaching Your Target Audience
Reach your target audience with Facebook Ads by using custom, interest, and behavior based audiences to drive engagement, traffic, and sales to your winery.
Facebook Video Ads for Small Business
Learn how to easily and affordably create video content for your small business using Facebook video ads to increase engagement, visibility, and sales.
Facebook Event Interaction Custom Audiences Now Available
Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those…
Facebook and Instagram Ads: Wish List
In this month's edition of Facebook and Instagram Ads Wish List, we discuss engagement ads, call extensions, and call to action buttons.