How realtors can win more leads with Facebook ads: It’s all about the customer journey

Last year, Facebook began enforcing a new ad policy that impacted real estate agents and agencies: advertisers running any housing-related promotions would have to select the “Special Ad Category” when creating ad campaigns. The goal was to prevent discriminatory advertising – a necessary and beneficial practice – but the new policy swiftly changed how real estate agents used Facebook’s ad platform, no longer allowing them to target ads by zip codes, age or gender.

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Want a glimpse into who we are as a company? It all starts with our President, Akvile DeFazio.

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We had a great time speaking with JD Prater, Head of Customer Acquisition and Growth Marketing at AdStage on the latest episode of The PPC Show podcast. Thank you for having our President, Akvile DeFazio on as a guest. If you are interested in learning about what makes a great Facebook and Instagram video ad, listen to the episode below or read the transcript on the AdStage blog.

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