Like most things in life, that when you think you have a solid grasp on something, there is a shift and you need to pivot. After all, balance is a continuous dynamic state, and sometimes the weight of things on that existential scale can drastically change. We certainly were not alone as we headed into this sixth year of business and had to adjust at a moment’s notice as the globe was suddenly impacted by a pandemic that we had hoped and perhaps didn’t expect, would cause such a drastic effect on our health and our economy.
Early on as COVID-19 infiltrated the United States, we did lose one large client as that client unfortunately also had to lay off some of their own staff and naturally, vendors and contractors are also usually the first to go. Thankfully, they reached back out later this summer to resume advertising. Other clients had to temporarily pull back on advertising budget, some changed their operations altogether, and others kept their hand on the pulse and had a backup plan in case they took a hit. While it was a challenging year for many and we are incredibly grateful that our clients and our own business didn’t have to close its doors as many businesses were sadly forced to this year, we recognize how very fortunate we are. Amidst everything this year, we still make it an effort to celebrate the wins, regardless of size, as we had a successful year. We launched new services, pivoted where needed, continued our business development efforts, collaborated, and it was amazing to see the creativity that stemmed in-house, with our clients, and across industries, as brands pulled all the stops in order to not only survive but to thrive.
As we celebrate our sixth year, we go into it with immense gratitude to our team, our clients, and their resilience and appetite for testing in the unknown landscape that was 2020, to our family, friends, and our peers for the continued support. Here are a few things that we are honored and proud to share about this last year in business:
As we wrap the remaining weeks of 2020 and head soon into the new year, we look forward to continued growth, new opportunities to work with exciting and innovative brands, sharing the exciting things that we have been working on that could benefit other advertisers and our clients alike, continue collaborating with the many of our talented marketing peers, and to continue giving back to the community that we love so dearly, through speaking, collaborating, and sharing opportunities and resources. Mutual growth and success not only empower us and propel our growth, it’s exciting and rewarding for everyone involved.
If you’re interested in learning from us and connecting in the coming months, you can find us speaking online at Utah DMC on November 4 about “Instagram Stories: A Funnel-Based Approach to Boosting Your Bottom Line”, at the Traject Agency Panel alongside Selena Vidya of Orthris and Mike King of iPullRank on November 12, at the SEJ eSummit on January 12 as we present “Set Your Facebook & Instagram Campaigns Up for Success in 2021” alongside Amy Bishop, and returning to SEMpdx in 2021.
May we all have a healthy, bright, and successful year ahead that also gives us a little relief after the challenging year we have all faced.