2020 threw us for a loop and 2021 continued staying on-brand by presenting us with new and further global and advertising industry challenges as the pandemic evolved and tech giants put us in the cross-hairs. While that was the case, the challenges that present themselves are what keep the digital advertising line of work exciting, creative, innovative, and far from stagnant, which is how we prefer it.
With Instagram’s rapid growth and success for organic and paid marketers alike, it’s no surprise that Instagram quietly launched a new placement last week where advertisers can now target the IGTV ad placement. As Instagram use continues to grow, an increased demand for impression inventory is necessary for the tech giant and for advertising brands to scale in parallel. Facebook’s ad ecosystem now has twenty ad placements in total and it was due time for Instagram to get some more of its own. Learn more about the new Instagram IGTV ad placement, where to find it, and how to use it.
If you work in the jewelry industry, you won’t want to miss the upcoming virtual Confluence conference organized by the American Gem Society. Their annual event will take place Monday, April 26, 2021 from 9:00 am – 12:30pm PST. Learn more about the event, our social media advertising session, and join us!
Facebook’s Custom Audiences feature is an advanced ad targeting capability that allows brands to significantly expand their reach on Facebook, Instagram and Facebook’s Audience Network. What makes Custom Audience campaigns unique is that they allow advertisers to connect with users on the platform who have already engage with the brand in some way.
Advertisers have a wide array of options for creating Custom Audience lists, from simply building out a customer list to using a list of contacts who have visited their website or engaged with their app. Brands can also build Custom Audience lists based on “on-platform” activity, meaning users who have watched one of the advertiser’s Facebook videos, submitted a lead form on the site or interacted with the brand’s Facebook page or Instagram account.
The power of Facebook’s ad platform is two-fold: It’s ability to target specific audiences across its apps and the machine learning technology it uses to optimize an advertiser’s ad spend. Because of Facebook’s advanced capabilities, it is able to maximize an advertiser’s budget based on their campaign objective and available funds. But, the key to creating effective campaigns involves understanding Facebook’s ad cost and bid control functions so that you can enable a bid strategy that aligns with your primary goal.
When it comes to digital advertising, Facebook has leveled the playing field for SMBs and marketing teams with limited budgets. But just because you can launch and run ad campaigns on Facebook and Instagram without the marketing budget of a big brand, you still have to build out creative assets that make your campaign spend worth the investment.
The good news: You don’t have to have an in-house agency, high-quality production tools or even a creative director to produce ad campaigns that have the same impact as ads produced by a major advertiser.
Looking to level up your paid search and paid social efforts? Mark your calendars and join us February 17-19, 2021 at the Paid Search Association‘s second annual online conference.
Meta offers both major brands and small businesses unparalleled advertising opportunities across Facebook and Instagram. The platform’s sophisticated targeting capabilities, easy to use creative tools, metrics, and audience reach gives businesses of all types a competitive edge, helping them find new audiences and deepen their relationships with existing customers.
Brands that advertise on Meta (Facebook and Instagram) are able to access an entire suite of tools to implement and run campaigns – all from a single advertising hub and all tailored to fit their advertising budget. But, if you’re new to the ad platform, there are a few important steps you must take before you launch a Facebook or Instagram ad campaign.
In June, Apple announced its upcoming iOS 14 update that among the various software changes, it will require apps, such as Facebook to ask users for their permission to collect and share their data using Apple’s device identifier. This announcement has caused tension between Facebook and Apple, which further intensified as Facebook released strong opposition statements today. Learn more about the significant forthcoming iOS 14 update, how it will impact advertisers working with Facebook Ads, and how you can prepare.
Save the date and join us January 12-13, 2021 at the Search Engine Journal SEJ eSummit virtual conference to learn from a variety of speakers about an assortment of digital marketing topics.