The California Consumer Protection Act (CCPA) went into effect on the first day of 2020. Now, six months later, enforcement of CCPA has begun – meaning, businesses that fail to comply with the CCPA’s regulations can be litigated by the California Attorney General. Because the law regulates how businesses collect and use consumer data, it directly impacts Facebook advertisers targeting California users.
AKvertise President, Akvile DeFazio has been named among the PPC Hero Top 25 Most Influential PPC Experts of 2020, for the second consecutive year.
Recently, Facebook began rolling out their new Leads Center to accounts for testing. Facebook’s Leads Center is a new built-in lead management tool that can help businesses organize and manage their customer contact information, similar to what other standalone CRMs offer. While like most new Facebook product releases it is not yet available to all accounts, read on to learn more about Leads Center and if it will be helpful for your business as it further rolls out to accounts in the coming weeks.
We are honored to share that for the second consecutive year, our President, Akvile DeFazio has been named among the PPC Hero Top 50 Most Influential PPC Experts.
Looking for new ways to elevate your Facebook Ads return on ad spend (ROAS)? Join us online for the monthly SearchHOU marketing event to learn from our President, Akvile DeFazio, as she presents on various proven tactics that you can implement in your Facebook Ads campaigns to drive improved and higher results.
Have you noticed a sharp decline in spend for your Facebook remarketing campaigns targeting California users? If so, you’re not alone. Last week, Facebook ad strategists August Nobel and Abdul Nusrat both experienced significant drops in their retargeting spend share for California. Nobel reported he was seeing as much as 25% of retargeting budgets going to California last year — in February, less than 1% was being spent in California.
At the start of any Facebook ad campaign, it’s tempting to make tweaks to your budget, change up your bid strategy or reconsider your targeting if you’re not seeing the results you want right away. Worse, if your ad performance appears to have noticeable fluctuations within the first few days, making edits to your ad settings seems like the responsible thing to do. Facebook makes it so easy, and maybe with just a slight tweak here or there you can level out your results or up conversions, right?
As Facebook, Instagram, and other social media channels continue growing their user base and more brands join in to get a piece of impression share, it’s important to find unique ways to stand out and drive consistent results. Learn how you can creatively elevate your ROI using social media ads at the upcoming SEMpdx Engage conference.
We are thrilled to announce that we have been shortlisted for not one, but four awards in the upcoming US Social Media Communications Awards show in Miami on March 25!