Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Are you looking to take your business to the next level using video ads? Go beyond the usual channels. We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube […]

Featured: Advertising

Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Are you looking to take your business to the next level using video ads? Go beyond the usual channels.

We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube are effective and typically, most of media spend is allocated to them, we are going to focus on channels that have endless opportunities for success and are still heavily underutilized, such as LinkedIn, Pinterest, Reddit, and others. When it comes to video advertising, these could be your next big social media money-makers.

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Akvile DeFazio
Akvile DeFazio
January 6th, 2019

Featured: Advertising

3 Cyber Monday Social Media Ads To Imitate

On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Akvile DeFazio
Akvile DeFazio
November 19th, 2018

Featured: Advertising

Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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Alison Clancy
Alison Clancy
October 11th, 2018

Featured: Advertising

What Is the Facebook Pixel? (And Why You Need It)

Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Akvile DeFazio
Akvile DeFazio
May 17th, 2018

Featured: Advertising Events

Facebook Ads: How To Make It Work For Your Business [Templeton Women In Business Event]

Are you a small business owner in the Templeton, Paso Robles, Atascadero, or San Luis Obispo area and want to learn how to use Facebook Ads to reach your business goals? We invite you to join us, January 9, 2018 at the Templeton Chamber of Commerce, Women In Business lunch, networking, and speaker event, where our President and Digital Advertising Specialist, Akvile DeFazio will present Facebook tools, tips, and tactics for success.

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Akvile DeFazio
Akvile DeFazio
December 16th, 2017

Featured: Events

Pubcon Las Vegas: Conference Recap 2017

Another fantastic Pubcon is in the books – and this year may have been our favorite one to date! The sessions were plentiful in excellent content, case studies, actionable tactics, and food for thought, the speaker roster was diverse, experienced, and top shelf, and the networking was as always, incredible. From smaller meet ups, to intimate dinners, and large parties, there was something for everyone. For us, the most invaluable part of Pubcon is the community. Getting one on one time to connect with old friends and meet new ones is always the highlight of the annual conference and it keeps us coming back each year – this being our fourth and certainly not our last.

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Akvile DeFazio
Akvile DeFazio
November 13th, 2017

Featured: Business

AKvertise: Social Media Advertising Agency – 3 Years In

What an interesting, challenging, exciting, and invaluable year of growth and knowledge it has been. As we celebrate our 3 year anniversary, I’m incredibly proud of what we have accomplished, from the clients we have the pleasure of working with to the positive impact we have on their business goals and the direction that AKvertise is heading in as we continue evolving as a business.

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Akvile DeFazio
Akvile DeFazio
October 27th, 2017

Featured: Advertising

Facebook Video Ads for Small Business

Often times when speaking with small to medium size business owners and video comes up as a form of marketing, it’s responded to with reservation. “We don’t have the staff”. “We don’t have the budget”. “We don’t have the equipment.” Sound familiar? While at first thought, the hesitation to explore this medium is understandable, there are are number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost, or even free. You read that right. FREE.

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Akvile DeFazio
Akvile DeFazio
September 11th, 2017

Featured: Advertising

Facebook Event Interaction Custom Audiences Now Available

Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those of us who work in or have clients in the event space. This new option now allows advertisers to target people who have previously interacted with an existing or past Facebook event listing.

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Akvile DeFazio
Akvile DeFazio
August 15th, 2017

Featured: Marketing

Bing Ads Accreditation

While certifications are somewhat rare in my line of work, unless of course you work for an agency, they are available for Bing Ads, Google AdWords, and Google Analytics. I have yet to be asked by clients for such credentials, but figured it wouldn’t hurt to put my skills and knowledge to the test, learn about some new capabilities I haven’t yet used in these platforms, and work to achieve these certifications. This year has been a huge year of personal and professional growth and I’m striving to keep that trend going into 2016.

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Akvile DeFazio
Akvile DeFazio
December 28th, 2015