Often times when speaking with small to medium size business owners and video comes up as a form of marketing, it’s responded to with reservation. “We don’t have the staff”. “We don’t have the budget”. “We don’t have the equipment.” Sound familiar? While at first thought, the hesitation to explore this medium is understandable, there are are number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost, or even free. You read that right. FREE.
Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those of us who work in or have clients in the event space. This new option now allows advertisers to target people who have previously interacted with an existing or past Facebook event listing.
Working in an industry that is far from stagnant is one of the many perks we have as marketers and advertisers. Continuously, we see innovative new platforms, services, technologies, and brands developing and plenty of creative options in helping businesses grow through methods of online marketing. However, ever so often, we run into some road blocks that hold us or our clients back from additional success. In this month’s edition of our Facebook and Instagram Ads Wish List, we discuss changes in engagement ads, call extensions, and call to action buttons, that we would like to see come to fruition.