Memorial Day 2018 Guide to Organic and Paid Advertising Content

For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you can offer related content or campaigns that your customers will respond to and will humanize your brand.

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Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Are you a small business owner in the Templeton, Paso Robles, Atascadero, or San Luis Obispo area and want to learn how to use Facebook Ads to reach your business goals? We invite you to join us, January 9, 2018 at the Templeton Chamber of Commerce, Women In Business lunch, networking, and speaker event, where our President and Digital Advertising Specialist, Akvile DeFazio will present Facebook tools, tips, and tactics for success.

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Want to learn how to easily create and utilize video for success using Facebook Ads? Save the date and tune in to the Digital Olympus online marketing conference, November 28 as our President and Social Media Advertising Specialist, Akvile DeFazio shares tips, tools, and tactics, alongside a variety of other talented marketers, who will present on a range of digital marketing topics.

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Crafting a compelling ad is only one part of the equation when it comes to launching a successful Facebook Ad campaign, especially when it comes to niche markets like the wine industry. The other equally important factor in determining the outcome of  your campaign, is the audience your ads are served to. Facebook provides a number of exact and broader targeting options that can ensure your ad is seen by only the most relevant audience, maximizing the impact of your budget, big or small. Read on to learn how to create and use custom audiences, their lookalikes, as well as interest and behavior based audiences to get the greatest return on your marketing efforts and dollars.

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Often times when speaking with small to medium size business owners and video comes up as a form of marketing, it’s responded to with reservation. “We don’t have the staff”. “We don’t have the budget”. “We don’t have the equipment.” Sound familiar? While at first thought, the hesitation to explore this medium is understandable, there are are number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost, or even free. You read that right. FREE.

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Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those of us who work in or have clients in the event space. This new option now allows advertisers to target people who have previously interacted with an existing or past Facebook event listing.

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Working in an industry that is far from stagnant is one of the many perks we have as marketers and advertisers. Continuously, we see innovative new platforms, services, technologies, and brands developing and plenty of creative options in helping businesses grow through methods of online marketing. However, ever so often, we run into some road blocks that hold us or our clients back from additional success. In this month’s edition of our Facebook and Instagram Ads Wish List, we discuss changes in engagement ads, call extensions, and call to action buttons, that we would like to see come to fruition.

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