Should You Be Running Ads on Snapchat?

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

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Pinterest is one of the social media channels out there that doesn’t get as much attention as Facebook, Instagram or even Snapchat these days. However, it remains a powerful tool for getting your content discovered and connecting with your target audiences. This is even truer if you’re planning and promoting an event and looking to 1) Provide a supportive experience for attendees who have already signed up and 2) If you’re looking to encourage prospective attendees to commit.

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Father’s Day is the annual celebration of the paternal influences in our life. Whether it’s your actual father, stepparent, uncle, grandfather or mentor, father figures have spent their lives ensuring that we feel safe, supported and successful. On the third Sunday of June each year, we dedicate the day to making them feel appreciated in return.

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For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you can offer related content or campaigns that your customers will respond to and will humanize your brand.

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Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Are you a small business owner in the Templeton, Paso Robles, Atascadero, or San Luis Obispo area and want to learn how to use Facebook Ads to reach your business goals? We invite you to join us, January 9, 2018 at the Templeton Chamber of Commerce, Women In Business lunch, networking, and speaker event, where our President and Digital Advertising Specialist, Akvile DeFazio will present Facebook tools, tips, and tactics for success.

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Want to learn how to easily create and utilize video for success using Facebook Ads? Save the date and tune in to the Digital Olympus online marketing conference, November 28 as our President and Social Media Advertising Specialist, Akvile DeFazio shares tips, tools, and tactics, alongside a variety of other talented marketers, who will present on a range of digital marketing topics.

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Crafting a compelling ad is only one part of the equation when it comes to launching a successful Facebook Ad campaign, especially when it comes to niche markets like the wine industry. The other equally important factor in determining the outcome of  your campaign, is the audience your ads are served to. Facebook provides a number of exact and broader targeting options that can ensure your ad is seen by only the most relevant audience, maximizing the impact of your budget, big or small. Read on to learn how to create and use custom audiences, their lookalikes, as well as interest and behavior based audiences to get the greatest return on your marketing efforts and dollars.

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