Social Media Advertising News

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat. After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have […]

Featured: Advertising

Should You Be Running Ads on Snapchat?

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Akvile DeFazio
Akvile DeFazio
November 2nd, 2018

Featured: Events

[Event] Women Who Mean Business Conference and Panel Luncheon

AKvertise President Akvile DeFazio will be leading a workshop at the Women Who Mean Business Conference and Panel Luncheon in beautiful Paso Robles, California on November 30th! Presented by the Paso Robles Chamber of Commerce and the local Women in Business Committee, Akvile will be giving hands-on support to attendees looking for more information on organic social media marketing best practices for Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

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Akvile DeFazio
Akvile DeFazio
October 18th, 2018

Featured: Advertising

Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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Alison Clancy
Alison Clancy
October 11th, 2018

Featured: Events

[Event] Save the Date: Advanced Search Summit 2019

For the second consecutive year, AKvertise is proud to sponsor the 2019 Advanced Search Summit! This event is a can’t-miss conference for advanced marketers who work in paid search, paid social, content and SEO.

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Akvile DeFazio
Akvile DeFazio
October 5th, 2018

Featured: Advertising

Facebook Dating: What Does It Mean for Consumers and Advertisers?

It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

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Alison Clancy
Alison Clancy
September 28th, 2018

Featured: Marketing

How is Instagram’s IGTV Performing?

On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is built for long-form videos. Influencers with large followings can publish vertical videos up to 60 minutes in length, while other accounts have a maximum duration of 10 minutes.

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Alison Clancy
Alison Clancy
August 23rd, 2018

Featured: Events

[Event] Don’t Miss Keynote Speaker Akvile DeFazio at Swivel Marketing Conference

AKvertise President Akvile DeFazio will speak at the Swivel Marketing Conference in Bend, Oregon in October. Her presentation, Risk Taking Towards Success, will show marketers how to stand out in a sea of stock-still competition by choosing motion; that is, through Facebook and Instagram video advertising. With extensive experience in paid social media, Akvile will demonstrate how to take smart risks to achieve big campaign goals.

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Akvile DeFazio
Akvile DeFazio
August 8th, 2018

Featured: Events

[Event] Wake Up Paso to Feature Akvile DeFazio

Attention early risers in Paso Robles, California: Don’t miss AKvertise President Akvile DeFazio speak at the next Wake Up Paso event at the Paso Robles Inn Ballroom on August 29, 2018. Taking place from 7:30am to 9:00am, Akvile will give an in-depth overview of Facebook Ads Manager and show local business owners how to use it to drive sales and spread awareness.

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Akvile DeFazio
Akvile DeFazio
August 1st, 2018

Featured: Marketing

4 Brands You Wouldn’t Expect to See On Pinterest (But Are)

When it comes to Pinterest, most people think of fashion, food, cute animals, event planning, home decor and inspirational quotes. When you think of the brands on Pinterest, you might think of companies that fall into similar categories, and most likely fall into the B2C categorization.

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Akvile DeFazio
Akvile DeFazio
June 26th, 2018

Featured: Events

[Event] Akvile DeFazio to Speak at HeroConf 2018 in London

In October, AKvertise President Akvile DeFazio will be crossing the pond to London to speak at HeroConf where digital marketing professionals will gather and learn all about paid search and paid social! Her session, titled Set Your Metrics In Motion with Facebook and Instagram Video Ads, will show attendees how to effectively create and utilize video campaigns to achieve their business goals (without draining the budget).

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Akvile DeFazio
Akvile DeFazio
June 21st, 2018