Boost Your Brand and Bottom Line with Instagram Ads at Hero Conf Philadelphia 2019

Looking for ways to improve your search and social media advertising campaigns and performance results? Join us at Hero Conf in Philadelphia this April as our President, Akvile DeFazio returns to the Hero Conf stage on day one to discuss Instagram Ads tactics. Check out the talented speaker roster and tactic-packed agenda as it covers […]

Featured: Events

Boost Your Brand and Bottom Line with Instagram Ads at Hero Conf Philadelphia 2019

Looking for ways to improve your search and social media advertising campaigns and performance results? Join us at Hero Conf in Philadelphia this April as our President, Akvile DeFazio returns to the Hero Conf stage on day one to discuss Instagram Ads tactics. Check out the talented speaker roster and tactic-packed agenda as it covers everything from voice search, Amazon Ads, shopping ads, CRO, social ads and more. Limited early bird rate tickets still available.

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Akvile DeFazio
Akvile DeFazio
January 8th, 2019

Featured: Advertising

Learn How to Use Video Ads on Unexpected Platforms [Free Webinar]

Are you looking to take your business to the next level using video ads? Go beyond the usual channels.

We are thrilled to announce that we are partnering with Lemonlight, a Los Angeles based video production company that specializes in creating affordable, high-quality video for businesses like yours. While Facebook Ads, Instagram Ads, and YouTube are effective and typically, most of media spend is allocated to them, we are going to focus on channels that have endless opportunities for success and are still heavily underutilized, such as LinkedIn, Pinterest, Reddit, and others. When it comes to video advertising, these could be your next big social media money-makers.

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Akvile DeFazio
Akvile DeFazio
January 6th, 2019

Featured: Events

Learn Social Media Advertising Tactics at Pubcon Florida 2019

Level up your social media advertising efforts by joining us at Pubcon in Fort Lauderdale, Florida as AKvertise President, Akvile DeFazio joins Marty Weintraub and Susan Wenograd of aimClear. Together, they will take the stage to discuss video advertising tactics, custom audience building strategies, how to choose the right platform to reach the right audience, psychographic marketing strategies, and more.

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Akvile DeFazio
Akvile DeFazio
December 18th, 2018

Featured: Advertising

[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!

Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

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Akvile DeFazio
Akvile DeFazio
November 27th, 2018

Featured: Advertising

3 Cyber Monday Social Media Ads To Imitate

On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Akvile DeFazio
Akvile DeFazio
November 19th, 2018

Featured: Advertising

Should You Be Running Ads on Snapchat?

Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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Akvile DeFazio
Akvile DeFazio
November 2nd, 2018

Featured: Advertising

Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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Alison Clancy
Alison Clancy
October 11th, 2018

Featured: Advertising

Facebook Dating: What Does It Mean for Consumers and Advertisers?

It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

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Alison Clancy
Alison Clancy
September 28th, 2018

Featured: Interviews

AKvertise Featured in Bing Ads Success Stories

We are honored and thrilled to share that AKvertise has been highlighted by Bing Ads as one of their Success Stories. Bing Ads has been a powerful tool in our kit, and we’ve used it to help clients increase return on investment and reach their target audiences. There’s nothing we care more about than providing excellent service to our clients, and Bing has been a large part of our success.

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Akvile DeFazio
Akvile DeFazio
May 24th, 2018

Featured: Advertising

What Is the Facebook Pixel? (And Why You Need It)

Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

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Akvile DeFazio
Akvile DeFazio
May 17th, 2018