Social Media Advertising News

Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

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On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop.

For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion (!) in just 24 hours. If you’re an online retailer, your Cyber Monday online ads need to really resonate with your customers while standing out from all the noise.
If you’re still in the planning stages for your ads, do not panic! We’ve rounded up a few examples that are meant to inspire and motivate as the big day draws near.

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Not all social media advertising platforms are built the same. Especially when it comes to Snapchat.

After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to bargain prices. However it seems that Snapchat ads have found their footing, and depending on your goals and customers, it could be a great option for you in addition to (or instead of) Facebook.

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AKvertise President Akvile DeFazio will be leading a workshop at the Women Who Mean Business Conference and Panel Luncheon in beautiful Paso Robles, California on November 30th! Presented by the Paso Robles Chamber of Commerce and the local Women in Business Committee, Akvile will be giving hands-on support to attendees looking for more information on organic social media marketing best practices for Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

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Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

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For the second consecutive year, AKvertise is proud to sponsor the 2019 Advanced Search Summit! This event is a can’t-miss conference for advanced marketers who work in paid search, paid social, content and SEO.

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It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

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On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is built for long-form videos. Influencers with large followings can publish vertical videos up to 60 minutes in length, while other accounts have a maximum duration of 10 minutes.

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AKvertise President Akvile DeFazio will speak at the Swivel Marketing Conference in Bend, Oregon in October. Her presentation, Risk Taking Towards Success, will show marketers how to stand out in a sea of stock-still competition by choosing motion; that is, through Facebook and Instagram video advertising. With extensive experience in paid social media, Akvile will demonstrate how to take smart risks to achieve big campaign goals.

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Attention early risers in Paso Robles, California: Don’t miss AKvertise President Akvile DeFazio speak at the next Wake Up Paso event at the Paso Robles Inn Ballroom on August 29, 2018. Taking place from 7:30am to 9:00am, Akvile will give an in-depth overview of Facebook Ads Manager and show local business owners how to use it to drive sales and spread awareness.

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