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Featured: Business

Freelancing: 2 Years In

In what seems like a blink of an eye, another year has flown by. As you may have noticed, things look a little different around here. To help kick off entry into my third year of self-employment, I am extremely thrilled to share my new site, name, and brand with you. Meet AKvertise.

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Akvile DeFazio
Akvile DeFazio
October 28th, 2016

Featured: Life

How My #FirstSevenJobs Impacted My Career

Over the last few days, the #FirstSevenJobs hashtag began trending on Facebook and Twitter and as I read through exciting and unique roles that others have had, it got me reminiscing and evaluating my own past. From hot air balloon chase crew member Kane Jamison, to paper warehouse clerk Pamela Lund, spiral ham slicer and glazer Damon Gochneaur, sales associate Rhea Drysdale, lifeguard Karianne Stinson, hip hop DJ Joe Youngblood, horse stall cleaner John Doherty, and many more, it’s fascinating to learn more about the employment beginnings of others and to see where they currently are in their careers. As I enjoyed perusing these lists that friends shared, it got me thinking in more detail about where I began, where I had been, where I am now, what I learned along the way, and where I strive to be. Every experience we have at a job leaves an imprint on who we become and the work that we do. In hindsight, it’s quite remarkable how certain exposures and responsibilities on the job formed future skill sets and provided a better understanding for business and other people as a whole.

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Akvile DeFazio
Akvile DeFazio
August 8th, 2016

Featured: Marketing

Bing Ads Accreditation

While certifications are somewhat rare in my line of work, unless of course you work for an agency, they are available for Bing Ads, Google AdWords, and Google Analytics. I have yet to be asked by clients for such credentials, but figured it wouldn’t hurt to put my skills and knowledge to the test, learn about some new capabilities I haven’t yet used in these platforms, and work to achieve these certifications. This year has been a huge year of personal and professional growth and I’m striving to keep that trend going into 2016.

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Akvile DeFazio
Akvile DeFazio
December 28th, 2015

Featured: Marketing

How To Volunteer Your Skills

It’s that time of the year when giving thanks and giving back seem to be popular discussion topics. While it is wonderful, why not make it a year-round occurrence? There are an incredible amount of opportunities out there that need someone like you to occasionally lend a hand. If you’re looking for a way to give back to an organization or cause you support, there are many things you can do. If the role doesn’t exist, create it.

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Akvile DeFazio
Akvile DeFazio
November 23rd, 2015

Featured: Marketing

Freelancing: My First Year

And just like that, it’s been one whole revolution around the sun. Until this past year, I didn’t know exactly what I was capable of and as I sit here writing this, gently smiling, I’m beginning to realize. That doubt I previously had, began fading some time between now and last fall. Adding on to previous experiences, I’ve learned an incredible amount about marketing, advertising, business as a whole, finances, behaviors, other people, and myself, more so than ever before. I’m beyond grateful for the opportunities, experiences, lessons, and relationships that flourished since taking this leap. And as you may recall, the first few months were a wobbly roller-coaster and I’m pleased to say, I think that coaster is headed on the right track. While it’s an ever evolving ride, I look forward to what the next turn brings.

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Akvile DeFazio
Akvile DeFazio
October 21st, 2015

Featured: Marketing

Facebook Remarketing for Post-Trial Conversions

Does your organization or client offer free trials of their products or services? If so, chances are, some users for one reason or another have not renewed or purchased the said offering once the trial concluded. Of course, as an advertiser, your goal is to guide these users into converting as ongoing customers.

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Akvile DeFazio
Akvile DeFazio
May 28th, 2015

Featured: Life Marketing

Taking The Leap: 6 Months In

Time sure flies, doesn’t it? It feels as though I just began freelancing full time yesterday, and here we are now, six months later. As I write that, it truly sets in. I’ve often thought about how much time has passed since November, but writing it out makes it real. These last six month have been nothing short of fulfilling work related bliss. During Steve Jobs’ frequently quoted Stanford commencement address back in 2005, he spoke words that have resonated with me since; don’t settle until you are doing what you love. I’ve made it this far and I am excited to see what the next half of the year has in store.

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Akvile DeFazio
Akvile DeFazio
April 20th, 2015

Featured: Marketing

#StateOfSearch 2014: Conference Key Takeaways

IMG_9953Last week, I had an absolute pleasure attending the State of Search conference for the first time in Dallas, which was hosted by DFWSEM and powered by Bing Ads. After taking a week to gather my thoughts, go through many pages of notes, and apply newly learned strategies to client campaigns, I’m feeling incredibly refreshed and inspired. The show provided an open forum for discussion amongst marketing peers and a highly effective and intimate learning environment. It was a delight seeing familiar faces and meeting many new ones as well!

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Akvile DeFazio
Akvile DeFazio
November 25th, 2014

Featured: Interviews Marketing

Business Bits with Melissa Kowalchuk

Melissa Kowalchuk For the second edition of my interview series, I’m very pleased to have Melissa Kowalchuk sharing some of her insights on lead nurturing, managing client relationships, and various aspects of working in marketing. Melissa recently joined Slalom Consulting as their Customer Engagement Consultant in San Diego. She has an impressive marketing background and a diverse skill set from previous roles she has held with Eloqua/Oracle, Heinz Marketing, Jolkona, and Trupanion Pet Insurance. When it comes to marketing technology, lead generation, and email marketing, she’s incredibly well versed and a good brain to pick!

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Akvile DeFazio
Akvile DeFazio
November 19th, 2014

Featured: Marketing

Freelancing: Two Weeks In

It has only been two weeks since I began freelancing full time, and my, what a ride it has been thus far.

I feel extremely grateful and fortunate to be working on some really interesting accounts right out of the gate, with goal-oriented clients, to have a near full work load, and to be learning an incredible amount from Pamela Lund. Like any job, there’s a learning curve and adjustment period which can be quite overwhelming, and that is has been, however, it has also been equally exciting. After wrapping up each day, I’ve been taking some time to reflect on the challenges faced, the accomplishments achieved, how each task fits into the bigger picture, and the new things that were learned. As antonymous as it may be, I’ve been feeling simultaneously overwhelmed and calm. It’s an odd combination, however, it’s the best way I can explain life as of late, and in no way is that a bad thing. Do you recall a time you felt that way?

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Akvile DeFazio
Akvile DeFazio
November 13th, 2014