On Thanksgiving, we eat. On the days that follow Thanksgiving, we shop. For e-commerce advertisers, Cyber Monday (November 26) is THE major holiday this month. In 2017, Cyber Monday online transactions reached $6.59 billion, a 16.8% increase from the previous year. Mobile sales hit $2 billion...
Not all social media advertising platforms are built the same. Especially when it comes to Snapchat. After choosing a self-service advertising model in 2017, the platform went through a few growing pains. One minute, ads cost an exorbitant amount, and the next, they were down to...
Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers. With a slew of new feature announcements, it’s becoming clear that social...
It’s official: Facebook has jumped into the dating pool. Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning...
On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is...
When it comes to Pinterest, most people think of fashion, food, cute animals, event planning, home decor and inspirational quotes. When you think of the brands on Pinterest, you might think of companies that fall into similar categories, and most likely fall into the B2C...
For most of us, Memorial Day is a time to reflect on those we know who have served, to be with family, maybe go on a vacation or trip somewhere to celebrate. For social media marketers, it’s a great time to think about how you...