DFWSEM: State of Search 2017 – Conference Recap

Earlier this week, I attended the State of Search conference for the second time in the last three years, hosted by the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM) in Dallas, Texas. Over the course of the two day show, the agenda covered a variety of hot topics ranging from search engine optimization, content marketing, paid search and social, to organic social media marketing. While my focus was set on paid search and social sessions, I also popped in to other sessions to stay up to date on other best practices, gather ideas to share with clients that may benefit them in areas outside of advertising, and learn tactics that I could potentially implement within my own business.  In addition to acquiring knowledge from some top notch speakers, I caught up properly with a number of friends and industry peers, had some invaluable one on one’s, and made several great new connections.

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