What Makes a Great Facebook Video Ad – AdStage Podcast with Akvile DeFazio

We had a great time speaking with JD Prater, Head of Customer Acquisition and Growth Marketing at AdStage on the latest episode of The PPC Show podcast. Thank you for having our President, Akvile DeFazio on as a guest. If you are interested in learning about what makes a great Facebook and Instagram video ad, listen to the episode below or read the transcript on the AdStage blog.

(more…)

Want to learn how to easily create and utilize video for success using Facebook Ads? Save the date and tune in to the Digital Olympus online marketing conference, November 28 as our President and Social Media Advertising Specialist, Akvile DeFazio shares tips, tools, and tactics, alongside a variety of other talented marketers, who will present on a range of digital marketing topics.

(more…)

Another fantastic Pubcon is in the books – and this year may have been our favorite one to date! The sessions were plentiful in excellent content, case studies, actionable tactics, and food for thought, the speaker roster was diverse, experienced, and top shelf, and the networking was as always, incredible. From smaller meet ups, to intimate dinners, and large parties, there was something for everyone. For us, the most invaluable part of Pubcon is the community. Getting one on one time to connect with old friends and meet new ones is always the highlight of the annual conference and it keeps us coming back each year – this being our fourth and certainly not our last.

(more…)

What an interesting, challenging, exciting, and invaluable year of growth and knowledge it has been. As we celebrate our 3 year anniversary, I’m incredibly proud of what we have accomplished, from the clients we have the pleasure of working with to the positive impact we have on their business goals and the direction that AKvertise is heading in as we continue evolving as a business.

(more…)

Crafting a compelling ad is only one part of the equation when it comes to launching a successful Facebook Ad campaign, especially when it comes to niche markets like the wine industry. The other equally important factor in determining the outcome of  your campaign, is the audience your ads are served to. Facebook provides a number of exact and broader targeting options that can ensure your ad is seen by only the most relevant audience, maximizing the impact of your budget, big or small. Read on to learn how to create and use custom audiences, their lookalikes, as well as interest and behavior based audiences to get the greatest return on your marketing efforts and dollars.

(more…)

Often times when speaking with small to medium size business owners and video comes up as a form of marketing, it’s responded to with reservation. “We don’t have the staff”. “We don’t have the budget”. “We don’t have the equipment.” Sound familiar? While at first thought, the hesitation to explore this medium is understandable, there are are number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost, or even free. You read that right. FREE.

(more…)

Facebook quietly launched a new custom audience option that has finally answered many of our targeting option wishes and will greatly benefit those of us who work in or have clients in the event space. This new option now allows advertisers to target people who have previously interacted with an existing or past Facebook event listing.

(more…)

Working in an industry that is far from stagnant is one of the many perks we have as marketers and advertisers. Continuously, we see innovative new platforms, services, technologies, and brands developing and plenty of creative options in helping businesses grow through methods of online marketing. However, ever so often, we run into some road blocks that hold us or our clients back from additional success. In this month’s edition of our Facebook and Instagram Ads Wish List, we discuss changes in engagement ads, call extensions, and call to action buttons, that we would like to see come to fruition.

(more…)