On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is built for long-form videos. Influencers with large followings can publish […]
On June 20, Instagram announced that they were rolling out “the future of mobile video” dubbed IGTV. It has channels just like traditional TV, but content creators, not stations, are what viewers tune into. What differentiates it from Instagram’s uber-successful Stories is that IGTV is built for long-form videos. Influencers with large followings can publish vertical videos up to 60 minutes in length, while other accounts have a maximum duration of 10 minutes.