Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

Featured: Advertising

Facebook vs. YouTube: Video Advertising Wars

Much like the anticipated matchup of Creed vs. Drago in the upcoming Creed II (I’ve already bought my tickets), there’s been a second battle materializing online that’s sure to be a hit with advertisers.

(more…)

Alison Clancy
Alison Clancy
October 11th, 2018

Featured: Advertising

Facebook Dating: What Does It Mean for Consumers and Advertisers?

It’s official: Facebook has jumped into the dating pool.

Its new product, simply called Dating, is currently being tested in Colombia. Why there? It has a population of 30 million monthly active Facebook users and online dating is common. With a third of U.S. marriages beginning digitally and 200 million single people on the social network, it seems that Facebook is ready to make a move.

(more…)

Alison Clancy
Alison Clancy
September 28th, 2018