How To Volunteer Your Skills

It’s that time of the year when giving thanks and giving back seem to be popular discussion topics. While it is wonderful, why not make it a year-round occurrence? There are an incredible amount of opportunities out there that need someone like you to occasionally lend a hand. If you’re looking for a way to […]

Featured: Marketing

How To Volunteer Your Skills

It’s that time of the year when giving thanks and giving back seem to be popular discussion topics. While it is wonderful, why not make it a year-round occurrence? There are an incredible amount of opportunities out there that need someone like you to occasionally lend a hand. If you’re looking for a way to give back to an organization or cause you support, there are many things you can do. If the role doesn’t exist, create it.

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Akvile DeFazio
Akvile DeFazio
November 23rd, 2015

Featured: Marketing

Freelancing: My First Year

And just like that, it’s been one whole revolution around the sun. Until this past year, I didn’t know exactly what I was capable of and as I sit here writing this, gently smiling, I’m beginning to realize. That doubt I previously had, began fading some time between now and last fall. Adding on to previous experiences, I’ve learned an incredible amount about marketing, advertising, business as a whole, finances, behaviors, other people, and myself, more so than ever before. I’m beyond grateful for the opportunities, experiences, lessons, and relationships that flourished since taking this leap. And as you may recall, the first few months were a wobbly roller-coaster and I’m pleased to say, I think that coaster is headed on the right track. While it’s an ever evolving ride, I look forward to what the next turn brings.

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Akvile DeFazio
Akvile DeFazio
October 21st, 2015

Featured: Marketing

Facebook Remarketing for Post-Trial Conversions

Does your organization or client offer free trials of their products or services? If so, chances are, some users for one reason or another have not renewed or purchased the said offering once the trial concluded. Of course, as an advertiser, your goal is to guide these users into converting as ongoing customers.

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Akvile DeFazio
Akvile DeFazio
May 28th, 2015

Featured: Marketing

#StateOfSearch 2014: Conference Key Takeaways

IMG_9953Last week, I had an absolute pleasure attending the State of Search conference for the first time in Dallas, which was hosted by DFWSEM and powered by Bing Ads. After taking a week to gather my thoughts, go through many pages of notes, and apply newly learned strategies to client campaigns, I’m feeling incredibly refreshed and inspired. The show provided an open forum for discussion amongst marketing peers and a highly effective and intimate learning environment. It was a delight seeing familiar faces and meeting many new ones as well!

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Akvile DeFazio
Akvile DeFazio
November 25th, 2014

Featured: Marketing

Taking The Leap: Freelancing

After 3.5 years, I am wrapping up my time at Third Door Media. Wow, writing and saying it aloud still feels quite surreal and bittersweet. It has been an incredible ride and I will be forever grateful to have had the opportunity to work with such a talented, creative, and driven team. This definitely isn’t goodbye; it’s see you around, my TDM family.

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Akvile DeFazio
Akvile DeFazio
October 21st, 2014