DFWSEM: State of Search 2017 – Conference Recap

Earlier this week, I attended the State of Search conference for the second time in the last three years, hosted by the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM) in Dallas, Texas. Over the course of the two day show, the agenda covered a variety of hot topics ranging from search engine optimization, content marketing, […]

Featured: Events

DFWSEM: State of Search 2017 – Conference Recap

Earlier this week, I attended the State of Search conference for the second time in the last three years, hosted by the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM) in Dallas, Texas. Over the course of the two day show, the agenda covered a variety of hot topics ranging from search engine optimization, content marketing, paid search and social, to organic social media marketing. While my focus was set on paid search and social sessions, I also popped in to other sessions to stay up to date on other best practices, gather ideas to share with clients that may benefit them in areas outside of advertising, and learn tactics that I could potentially implement within my own business.  In addition to acquiring knowledge from some top notch speakers, I caught up properly with a number of friends and industry peers, had some invaluable one on one’s, and made several great new connections.

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Akvile DeFazio
Akvile DeFazio
October 13th, 2017

Featured: Marketing

Bing Ads Accreditation

While certifications are somewhat rare in my line of work, unless of course you work for an agency, they are available for Bing Ads, Google AdWords, and Google Analytics. I have yet to be asked by clients for such credentials, but figured it wouldn’t hurt to put my skills and knowledge to the test, learn about some new capabilities I haven’t yet used in these platforms, and work to achieve these certifications. This year has been a huge year of personal and professional growth and I’m striving to keep that trend going into 2016.

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Akvile DeFazio
Akvile DeFazio
December 28th, 2015

Featured: Marketing

Facebook Remarketing for Post-Trial Conversions

Does your organization or client offer free trials of their products or services? If so, chances are, some users for one reason or another have not renewed or purchased the said offering once the trial concluded. Of course, as an advertiser, your goal is to guide these users into converting as ongoing customers.

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Akvile DeFazio
Akvile DeFazio
May 28th, 2015

Featured: Interviews Marketing

Business Bits with Casie Gillette

To kick off my Business Bits interview series, I am extremely thrilled to have Casie Gillette sharing some of her insights on agency life, public speaking, and online marketing. Casie is the Director of Online Marketing at KoMarketing Associates, a B2B marketing firm based in the beautiful city of Boston where she leads the digital marketing strategy for clients, helps guide company initiatives, service offerings, and the organization’s presence online.

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Akvile DeFazio
Akvile DeFazio
November 5th, 2014