[NEW EBOOK] The Small Business Guide to Facebook Ads Is Here!

Over the course of many years, I’ve had countless small business owners ask me some version of, “What’s the deal with Facebook Ads?” These entrepreneurs understand the value of Facebook Ads and that they too need to start using the ads platform to spread the word about their products and services in an effort to take their business to the next level. Most often, they haven’t done so yet because they don’t know where to start or do not have the budget to hire someone to do it for them.

(more…)

Whether you’re in the social media industry or not, if you’re running Facebook Ads for your business, you need to become very well acquainted with the Facebook pixel.

No, it’s not a fancy graphic design term for social images, and nope, it’s not a merger between Facebook and Pixar.

(more…)

Facebook video ads are still a heavily underutilized creative format for B2C and even more so, for B2B brands. Videos are not only effective in capturing the attention of potential customers, they more often than not, convert at higher rates over their static image counterparts.

(more…)

We had a great time speaking with JD Prater, Head of Customer Acquisition and Growth Marketing at AdStage on the latest episode of The PPC Show podcast. Thank you for having our President, Akvile DeFazio on as a guest. If you are interested in learning about what makes a great Facebook and Instagram video ad, listen to the episode below or read the transcript on the AdStage blog.

(more…)

Are you a small business owner in the Templeton, Paso Robles, Atascadero, or San Luis Obispo area and want to learn how to use Facebook Ads to reach your business goals? We invite you to join us, January 9, 2018 at the Templeton Chamber of Commerce, Women In Business lunch, networking, and speaker event, where our President and Digital Advertising Specialist, Akvile DeFazio will present Facebook tools, tips, and tactics for success.

(more…)

Want to learn how to easily create and utilize video for success using Facebook Ads? Save the date and tune in to the Digital Olympus online marketing conference, November 28 as our President and Social Media Advertising Specialist, Akvile DeFazio shares tips, tools, and tactics, alongside a variety of other talented marketers, who will present on a range of digital marketing topics.

(more…)

Another fantastic Pubcon is in the books – and this year may have been our favorite one to date! The sessions were plentiful in excellent content, case studies, actionable tactics, and food for thought, the speaker roster was diverse, experienced, and top shelf, and the networking was as always, incredible. From smaller meet ups, to intimate dinners, and large parties, there was something for everyone. For us, the most invaluable part of Pubcon is the community. Getting one on one time to connect with old friends and meet new ones is always the highlight of the annual conference and it keeps us coming back each year – this being our fourth and certainly not our last.

(more…)

Earlier this week, I attended the State of Search conference for the second time in the last three years, hosted by the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM) in Dallas, Texas. Over the course of the two day show, the agenda covered a variety of hot topics ranging from search engine optimization, content marketing, paid search and social, to organic social media marketing. While my focus was set on paid search and social sessions, I also popped in to other sessions to stay up to date on other best practices, gather ideas to share with clients that may benefit them in areas outside of advertising, and learn tactics that I could potentially implement within my own business.  In addition to acquiring knowledge from some top notch speakers, I caught up properly with a number of friends and industry peers, had some invaluable one on one’s, and made several great new connections.

(more…)

Crafting a compelling ad is only one part of the equation when it comes to launching a successful Facebook Ad campaign, especially when it comes to niche markets like the wine industry. The other equally important factor in determining the outcome of  your campaign, is the audience your ads are served to. Facebook provides a number of exact and broader targeting options that can ensure your ad is seen by only the most relevant audience, maximizing the impact of your budget, big or small. Read on to learn how to create and use custom audiences, their lookalikes, as well as interest and behavior based audiences to get the greatest return on your marketing efforts and dollars.

(more…)

Often times when speaking with small to medium size business owners and video comes up as a form of marketing, it’s responded to with reservation. “We don’t have the staff”. “We don’t have the budget”. “We don’t have the equipment.” Sound familiar? While at first thought, the hesitation to explore this medium is understandable, there are are number of strategies, resources, and tools that can help drive awareness, engagement, and sales using video for your business at a minimal cost, or even free. You read that right. FREE.

(more…)