Freelancing: 2 Years In

In what seems like a blink of an eye, another year has flown by. As you may have noticed, things look a little different around here. To help kick off entry into my third year of self-employment, I am extremely thrilled to share my new site, name, and brand with you. Meet AKvertise.

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And just like that, it’s been one whole revolution around the sun. Until this past year, I didn’t know exactly what I was capable of and as I sit here writing this, gently smiling, I’m beginning to realize. That doubt I previously had, began fading some time between now and last fall. Adding on to previous experiences, I’ve learned an incredible amount about marketing, advertising, business as a whole, finances, behaviors, other people, and myself, more so than ever before. I’m beyond grateful for the opportunities, experiences, lessons, and relationships that flourished since taking this leap. And as you may recall, the first few months were a wobbly roller-coaster and I’m pleased to say, I think that coaster is headed on the right track. While it’s an ever evolving ride, I look forward to what the next turn brings.

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For the second edition of my interview series, I’m very pleased to have Melissa Kowalchuk sharing some of her insights on lead nurturing, managing client relationships, and various aspects of working in marketing. Melissa recently joined Slalom Consulting as their Customer Engagement Consultant in San Diego. She has an impressive marketing background and a diverse skill set from previous roles she has held with Eloqua/Oracle, Heinz Marketing, Jolkona, and Trupanion Pet Insurance. When it comes to marketing technology, lead generation, and email marketing, she’s incredibly well versed and a good brain to pick!

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To kick off my Business Bits interview series, I am extremely thrilled to have Casie Gillette sharing some of her insights on agency life, public speaking, and online marketing. Casie is the Director of Online Marketing at KoMarketing Associates, a B2B marketing firm based in the beautiful city of Boston where she leads the digital marketing strategy for clients, helps guide company initiatives, service offerings, and the organization’s presence online.

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